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In a retail industry, the main focus is to attract the attention of consumers at that moment and in that place which can most affect their decision to buy. Let's find out how to build the marketing strategy and achieve this goal.
There are so many articles dedicated to indoor navigation and its benefits for different industries. But often people don't even know where to start. This article will help everyone to understand how to develop an app with indoor navigation, install iBeacons and set up parameters of configuration. Let’s make a tour on how to do it using tools like Navigine Platform.
Many developed countries around the world are striving to establish their own concept of “smart cities”. There are eight elements that make up a smart city: governance, building, health care, mobility, infrastructure, technology, energy, and citizens. To cover all these topics there are many conferences around the world where experts can share their visions and developments in these fields.
The stores continue to be the central gathering place in almost every community. The statistics show that on average, shoppers visit groceries 6 times per month and spend there 41 minutes. Often consumers complain that they can stay there for an eternity in searching items they need. For a long time, this was a difficult puzzle for every retailer: how to increase sales, improve consumer shopping experience and avoid crowd congestions?
On Summer 2015 our partners Maugry started the project of developing a mobile app for the Peter the Great Museum of Anthropology and Ethnography in line with the programme of Kunstkamera rebranding. The purpose of the project is to fill existing space of the Kunstkamera with a number of innovative ideas that meet requirements of the information age, attract an attention of the Internet generation and allow the museum to go beyond its walls.
If Burning Man meets TED, it will become the most creative technology event. That's why the organizers of Slush, a non-profit movement from Finland, describes this event such way. Creators had a crazy and brave idea to combine decorations of musical festivals with a content of tech events. Well, these efforts were truly justified!