- All articles
- Company news 103
- Healthcare 9
- Logistics and Warehousing 13
- Manufacturing 14
- Retail 13
- Technologies 90
Nowadays the indoor mapping system is experiencing a real revolution. With the development of technologies and data quality improvement, companies get a possibility to perform effective indoor positioning and create maps of buildings with the option of tracking objects in real time.
For many years the GPS system has been considered the best solution for object location. However, it has limited possibilities especially while moving inside premises, so in the modern world it is being substituted by Bluetooth. At present Bluetooth Low Energy (BLE) is probably one of the most convenient technological solutions for indoor positioning which allows developing effective navigation systems.
Many effective geolocation solutions aimed at indoor navigation and positioning are available nowadays for modern businesses. The most popular ones are tracking using RFID and BLE technologies. Both systems are known as effective tools in the sphere of logistics and retailing but they have their own peculiarities, benefits and limitations.
Location based marketing is a new notion in trading that helps companies to focus on consumers at an individual level – by means of online notifications according to the person’s location. Using contactless marketing, sellers can address customers based on such criteria as proximity to the shop, events, taking place in some city or region, and so on.
Thanks to its profitability, convenience and high robustness, iBeacon navigation is one of the most common methods of indoor positioning. The key moment of its realization is the correct installation of Bluetooth beacons for indoor positioning, which can ensure efficiency for many years.
Finding a suitable positioning technology is a decisive factor in successful realization of indoor navigation. The most common navigation solutions are Bluetooth Low Energy beacons (BLE) and Wi-Fi. Their implementation does not produce any difficulties and ensures synergies with the geopositional platform for business.
The pandemic, caused by Covid-19, has radically changed our life. Tourism, which requires flexible management of the working environment, hasn’t been left behind. Tourists set higher requirements to the choice of holiday destination, hotels, ways of travelling, and companies, working in the sphere of logistics and hotel business, have to adapt to the existing situation and improve the quality of their service.