Marketing Based on Beacons: A Comprehensive Guide
The global beacon market is growing every year. Studies show that in 2020, it was estimated at $1,215.257 million, and by 2027 it’s projected to increase by about 41.91% and grow to $14,087.993 million. The main use of beacons is for indoor navigation and indoor positioning. However, they are increasingly being used to set up advertising campaigns. Beacon marketing allows you to carefully study visitor behavior and create personalized ads with a high ROAS.