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All big companies such as manufacturers, retailers, and commercial property owners have looked for sophisticated indoor positioning technology for recent decades. They were focusing on business and internal logistic optimization, visitors' routes monitoring and tracking of vehicles.
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There is a dramatic difference between companies of the early 20th century and contemporary enterprises. The latter need to be multifunctional, flexible and efficient. Digital technologies and sophisticated software ensure speed and accuracy of all business processes including analysis and control, customer support system and general management.
This article is our first release dedicated to geolocation services, beacons, and navigation technologies. We are opening a series of digests that will help developers, marketers, owners of businesses to learn more about indoor navigation, location-based marketing, and other trends that are widely used in 2017.
People are spending more and more time with their smartphones. They can’t leave it even for a second and always hold them in the hands in transport, cafes and even in the restroom. In view of this trend, most companies have started massively launching their applications in order to raise brand awareness, be closer to customers and be able to reach them out anytime.