Navigine: New Era For Museums Empowered By Indoor Navigation
On Summer 2015 our partners Maugry started the project of developing a mobile app for the Peter the Great Museum of Anthropology and Ethnography in line with the programme of Kunstkamera rebranding. The purpose of the project is to fill existing space of the Kunstkamera with a number of innovative ideas that meet requirements of the information age, attract an attention of the Internet generation and allow the museum to go beyond its walls.
The Peter the Great Museum of Anthropology and Ethnography is one of the largest and oldest ethnographic museums in the world, which was founded in 1714. Its collections comprise more than one million artifacts that reflect the diversity of cultures in the Old and New Worlds. Today Kunstkamera is not only an academic museum but also one of the leading research centers of the Russian Academy of Sciences, which carries the tradition of the great Russian ethnographers and anthropologists of XVIII-XX centuries.
This is the first large-scale project for the classical Russian museum. Navigine was selected as a proven provider to empower mobile developer Maugry creating the interactive museum app. Maugry with Navigine support leveraged iBeacon technology to provide indoor navigation capabilities and allow visitors to get explicit information about the closest showpieces by detecting visitors’ location with up to 3 meters accuracy.
The app connects to the general museum database that includes text information, photographs, audio records with descriptions of more than 200 thousand of exhibits. The precise visitor location is detected using signals from Bluetooth beacons and internal sensors of smartphones. The interactive guide provides an awesome opportunity for visitors to get detailed information which previously was inaccessible or required a special guide assistance.
Every year the museum attracts more than million visitors. And from now their visit experience will be truly informative and personalized. The project success is already proven by more than 5 000 downloads at the first month of the app release. The Kunstkamera’s guide is the first step for Russian museums to the new era of combining historical legacy and new technologies. We are proud to be a part of this era and provide solutions that will attract more visitors, increase their satisfaction and provide them with new ways of exploration.