Using indoor airport navigation
Over the past decades many airports have undergone serious evolution turning into huge transport hubs. Due to high passenger traffic, visiting airports can cause considerable discomfort for travellers. Numerous rooms and halls, a long search of the necessary terminal, a complex system of baggage checking – all these and many other things often lead to stress. In order to optimize the hub performance and increase passengers’ loyalty, it’s necessary to implement indoor navigation into the airport navigation app which will ensure safer and more convenient logistics around the airport.
Functions of the indoor navigation system
The implementation of the airport navigation system allows passengers to orient easily in buildings and companies to enter new levels of customer service. Modern navigation technologies are able to solve a wide range of important tasks and perform many functions – from defining travellers’ location to collecting statistical information on traffic flows.
Indoor airport navigation
Flight delays can happen not only because of bad weather or problems connected with congested airspace but also because passengers may get lost in airport halls and couldn’t timely get into the necessary gate for boarding. It can cause superfluous costs for airlines, delays and negative emotions from travelling for other passengers. The airport navigation and positioning system helps avoid such problems. Using this system, passengers can easily move around the building and quickly find the points of their interest. It is achieved by creating the shortest routes to the required hall. The system defines a person’s location and builds the most convenient route to the destination.
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Creating a digital map of the building
Thanks to geolocation tools, one can build digital maps of airports depicting the most important objects on them. The technology makes it possible to find easily any places within the transport hub. Using the mobile application, users can know where check-in desks, shops, cafes and other points of interest are. Moreover, the navigation interactive airport map can help groups of tourists to organize meetings at some definite place in the building. One just has to share their location or go to the hall where other participants are.
Promotional push-notifications for visitors
While using location tracking technologies, users can be provided with useful and relevant content. As soon as a person approaches some definite point (shop, service point, etc), a push notification with an informational or promotional message is sent to his smartphone. The given tool can deliver the following data:
- personalized data on the departure time or time needed to wait for baggage, changes in boarding procedures, etc.;
- information on services for people with disabilities;
- information on promo actions, discounts in stores, loyalty programs;
- menus, prices for food and drinks.
Increasing airport security
Passenger, staff and asset safety play an important role in organizing airport performance. Using the navigation system, one can easily define the location of any security guard in real time. In case of any incidents, the airport management can detect guards closest to the place of the incident and direct them for a prompt solution to the problem.
In a similar way, first responders can use the mobile application for building the shortest route to the place of the incident. The indoor airport navigation allows them to orient quickly in the halls of the transport hub and find the right ways to the necessary place without wasting time.
Using the airport navigation system, the airport management can get access to the information that is necessary for taking the correct managerial decisions. The platform lets define:
- large numbers of people;
- average time spent by visitors in the halls of the transport hub;
- waiting time in queues to booking offices, check-in desks and other objects;
- emergency situations.
Thanks to the complex analysis of data, it is possible to optimize the airport performance, increase its profit and improve the profitability of some operators. Thus, the system allows analyzing the frequency of visiting stores and the time spent by a person in any outlet. It helps define which marketing campaigns work well and which ones need optimization.
Technologies for realizing indoor airport navigation
The complex airport navigation system can be realized using various geolocation technologies. At present the most demanded ones are – iBeacon, Wi-Fi and UWB.
The BLE standard is a convenient tool for organizing indoor airport navigation. Its implementation requires special beacons which are located in the building and send signals within the stated intervals. Passengers’ smartphones receive these signals and deliver users certain information.
iBeacon allows building the infrastructure of the transport hub based on the available equipment. Beacons differ in autonomy and are able to define the location of travellers or staff accurate to a matter of meters.
Wireless network platforms function by defining users’ coordinates via Wi-Fi points. In order to localize an object, the system makes use of RSSI and MAC-addresses, thus, while implementing the infrastructure no additional equipment is required. The accuracy of navigating depends on the number of access points. On average, the range of signal is about 150 m.
The system is ideal for monitoring and airport passenger management. If necessary, it can be easily scaled up or combined with other navigation platforms for more flexible deployment.
UWB is a wireless communication technology functioning due to short signals with an ultra-wide bandwidth. Its work is based on measuring the time spent by radio waves between UWB devices. The technology is considered the most accurate among the similar ones since it is able to function at small distances; however, it requires higher implementation costs. While using this technology, it is possible to simultaneously support many channels and ensure high data protection.
Advantages of indoor airport navigation
Thanks to implementing navigation technologies, it has become possible to organize a modern interactive airport that will increase passenger comfort and make its management more effective. Indoor navigation provides many advantages:
- improving the quality of service;
- ensuring pleasant emotions from travelling;
- increasing passenger loyalty to the transport hub;
- increasing sales in stores and cafes;
- getting expanded analytics on traffic for optimizing logistic processes;
- increasing safety on the territory;
- ensuring a quick response to emergencies.
Navigine specializes in developing indoor navigation systems and offers software solutions for implementing into the airport infrastructure. We provide functional geolocation tools that allow developing mobile apps according to the needs of some certain transport hubs.