Columnist Aaron Strout dives into NFL fan data and comes away with three ways marketers can think about geotagged data to help them better connect with their customers.
Location 2.0 is close! Advertisers are sophisticated enough to look at location data more holistically through a wider lens.
Location data is helping cities and businesses evolve to enhance services, address challenges and plan for the future. How the use of location data is transforming our communities and businesses.
The hospitality industry happens to be one of the least digitized, along with construction and agriculture. Simply put, gathering data about your guests using traditional tools are no longer sufficient.
This article explains how the myriad of location data can help marketers locate and engage with customers and prospects in today’s marketing landscape.
How to attract the attention of consumers at that moment and in that place using beacons?
Retailers around the world are still learning how to work with data. Can beacons help with this?
Beacon technology has the potential to revolutionize customer communications for brick-and-mortar retailers.
Using Beacon Technology is a big opportunity for retailers and wholesalers to expand their business to new heights and attract more consumers.
Search and marketing experts in the local space provided insights into trends and challenges the advertising, marketing and search industry faces today. Here are 10 of the top takeaways.
According to Zebra's 2017 Retail Vision study, 70% of retailers will invest in IoT technologies in 2017 and 90% will spend on installing in-store mobile devices and tablets.
72% of Snapchat users send snaps while shopping, and 60% send snaps of items they’ve just purchased — statistics indicative of the platform’s potential for brick-and-mortar retailers.
The report found that 25% of marketing budgets are spent on location-based marketing. At the same time, over 50% of brands are currently using location-based data.
76% of people who conduct a local search on their smartphone, subsequently visit a business within 24 hours.
Snap reported new data on what percentages of Snapchatters use the app at particular venues.
Despite feverish initial optimism about using mobile indoor positioning for frictionless payment, marketing and other services, if you look around the market today, there is a paucity of proximity sensor deployment.
iBeacon technology is a necessity in places like airports where information changes in a second, and people need those updates immediately. How beacons work and why they will transform travel?
The beacon is the predominant technology for location-based communications, used in over 90% of cases.
Geolocation in marketing has become one of the latest industry buzzwords. Let's figure out what geolocation marketing means and why it matters.
Phones with GPS beacons and apps make it easy for stores to gather data and develop insights regarding the typical actions of consumers. It's not surprising that location-based marketing (LBM) has centered on mobile.
In practice, marketers using location data to find audiences and measure their campaigns are increasingly uncovering insights they didn't anticipate and realizing that "the right message at the right time" only skims the surface.
We collected the most extraordinary cases among the famous brands, where beacons were used.
Retailers’ perspectives on IoT appear to be converging on five main use cases today. They’re still not investing to make most of these real, but many more are experimenting with some of these than we’ve seen in the past.
In the restaurant world, customers just don’t check their emails to see if they have a special offer before going to dinner. It is especially challenging to move an offer from email to a brick-and-mortar location.
Here’s the selection of brands winning with their geolocation marketing, and we’ve included some of the buzzwords driving their campaigns to help you get your head around it all.