Img Source - Nikita Krushko
The process of buying goods in stores is still imperfect. Many shoppers, especially when visiting a store that is new for them, may feel more stressed and even anxious while looking for particular sections, surfing through large crowds of people, etc. Indoor positioning systems can help you resolve the issues with navigation within grocery stores. Introducing tracking and digital grocery store maps allows you to improve the purchasing process, to increase customer loyalty and the average spend.
6 Main Reasons to Implement Indoor Navigation & Tracking in Grocery Stores
Every year, we see an increase in retail stores that use navigation data. A convenient indoor navigation and product search system for customers can greatly improve the chances of making a profit. There are at least 6 good reasons to introduce an indoor navigation or asset tracking platform at a large grocery store - let’s go over all of them.
By implementing indoor navigation in grocery stores, you gain the following benefits:
Indoor navigation allows you to build grocery store maps that help customers easily get to the desired goods or sections. Using it alleviates stress for customers, as well as helps them build convenient pathways around the store. Additionally, the store gains a new channel for personalized advertisement.
Reducing shopper stress by quickly finding products
Grocery store maps help customers easily search for the desired goods on the shelves. Thanks to our indoor positioning system for retailers, visitors no longer need to wander around the location for hours or walk through all the sections and aisles to find the product they want. This decreases the stress level associated with shopping, thus making it easier and more comfortable.
Below, you can see how the Finnish supermarket chain Kesko benefitted from working with Navigine. We were faced with the task of improving the inconvenient navigation in the store, as well as solving the issue with big crowds and increasing the average spending. After implementing Navigine’s indoor positioning system for retailers, the average spending in Kesko stores increased by 6%, and the brand gained more awareness and acquired new customers. You can learn more about this at https://navigine.com/blog/case-for-kesko/
Building convenient routes to products
To quickly get to the desired product, a shopper can use a mobile app to build routes. It’s enough to just search for the goods you need - the platform will select the most convenient and fastest way to it. If you need to, you can even upload entire grocery lists. With just one click, they are presented on the grocery store map, and the app generates a route based on your list. Additionally, the user can see details on each product on their list, such as availability, cost, promos, deals, etc.
To implement an indoor navigation system in a store, you can use a number of technologies, such as Bluetooth® Low Energy or Wi-Fi. Additionally, in recent years, QR code navigation systems are gaining more and more popularity. A solution like this is based on special algorithms that are easily integrated into the store's mobile application. To get a digital map of the store and see the best route to the desired products, a customer just needs to scan the QR code with their phone after entering the mall. The technology allows you to select the products you’re interested in and the most convenient routes without spending too much time searching.
Navigine's Open Source Solution
Navigine, a leading provider of indoor positioning systems, offers innovative Open Source algorithms. With our Open Source, developers can easily integrate Navigine's robust navigation and tracking algorithms into their applications. This not only provides access to highly accurate positioning technology but also fosters collaboration among developers and allows for continuous improvements and customization. By leveraging Navigine's navigation algorithms, grocery stores can enhance their in-store navigation capabilities and provide shoppers with a seamless and personalized shopping experience.
To learn more about how the QR code navigation system works, scan the QR code below:
Additional advertising channel
Many stores in recent years have noted the decrease in efficiency of advertising through conventional marketing channels. The reason for this lies in shopper fatigue from promotional offers that don’t meet their needs and expectations.
Using the Navigine platform, you can send any personalized push notifications to customers, such as:
- sale notifications;
- promotional messages;
- useful product tips.
With Navigine’s navigation platform, you can easily set up hyperlocal marketing campaigns and increase the efficiency of targeted advertising.
By implementing indoor tracking system for retailers:
Indoor tracking can help store managers better understand customer behavior and monitor the work of their staff. By implementing Navigine’s indoor tracking in grocery stores, it’s possible to increase the efficiency of employees, reduce the loss or theft of retail equipment, and obtain detailed analytics to improve the efficiency of business processes.
Improving staff efficiency
Implementing indoor tracking in grocery stores improves staff efficiency and helps the store management track the working process of the employees. The system allows for the following benefits:
- making sure the employees follow the established schedule (monitoring delays, early leaves, etc.);
- adjusting daily tasks in real-time;
- optimizing the placement of goods on the shelves.
Thanks to Navigine’s tracking platform, it’s possible to reduce the time for completing certain tasks and increase the security level for both staff and customers. The system allows you to improve the quality of customer service and increase their loyalty.
Efficient shopping cart tracking system
Most grocery stores - both small and large retail spots - frequently face loss or theft of shop equipment. This is especially true for baskets and carts, which are easy to take away. This leads to unnecessary costs and forces retail stores to spend a lot of money on purchasing new equipment. In-store shopping cart tracking system will help you avoid unnecessary costs. For monitoring, beacons or tags are used, which are installed on the equipment and instantly send out a notification as soon as the cart or basket is spotted outside the territory.
Navigine’s shopping cart tracking system can also be used in grocery warehouses to track the location of racks, pallets, and the goods on them. Using a smartphone and a web application, employees can build convenient routes to the goods they’re looking for, as well as quickly find the equipment or vehicles inside the warehouse. All this allows for increasing the efficiency of the staff up to 20%.
Convenient analytics for managers
When implementing the platform, management gets an accurate analytical tool that collects data on the operation of the grocery store around the clock. With Navigine’s tracking platform, you can track customer behavior, and then use this information to optimize store efficiency or personalize offers. Indoor tracking provides the following benefits:
- building heat maps;
- creating customer flow maps;
- detecting the fact of visiting a retail store, as well as the total number of visits for each customer;
- separating customers into one-time and regular;
- analyzing the impact of push messages on visitor routes.
Navigine offers customers two solutions Navigine SDK and Navigine Tracking that will help improve their user experience and increase the efficiency of your store. To get more information on Navigine’s software, book a free demo with our experts.
How can I simplify the search for goods in the store for customers?
Searching for goods in a grocery store will become much easier if a system of indoor positioning for grocery stores is introduced. The platform will show the visitor the way to the desired products, build the route on the map, and notify them about current promotions and bonus offers.
What technologies are used for in-store positioning?
In indoor navigation and positioning systems, several technologies can be used. One of the most common is Bluetooth® LE. Implementing it involves the installation of beacons, which send out radio signals at specified intervals. The pulses are received by the readers and sent to the server for processing, and then the already processed information is sent to the user’s smartphone.
Another option is to use Wi-Fi. The technology is based on tags, which, like beacons, send out signals at a certain cadence. Pre-existing access points in the store can be used to capture these impulses, thus reducing project costs.
Can an effective navigation and positioning system in a grocery store increase the average spending?
An indoor positioning system for retailers provides a convenient search for goods. The customer can follow the provided route without any fuss and put everything that he was going to buy into their cart. Additionally, the system offers shoppers loyalty programs, notifies them about current promotions and sales, and draws attention to related products, which together lead to an increase in the average spend. The visitor is satisfied with the purchase, and as a result, they repeatedly come back to the same store.
If you are interested in an indoor positioning system for retailers, fill out the form on our website or book a free demo on Zoom: