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Geolocation Technology For Organizers Of Entertainment And Culture Events.
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文化和娱乐

用于娱乐和文化活动组织者的地理定位技术。

请求解决方案

公司组织展览、会议和其他活动,努力为游客提供最好的体验。在这种情况下,他们可能想尝试一个专用的移动应用程序,它可以使组织更容易、更高效。参观者很容易在大型展会上迷路,或者花很多时间寻找特定的展台。为了避免展览内的导航问题,我们建议使用iBeacon技术,它可以帮助与会者了解他们在展览大厅的确切位置。基于位置的世博会服务允许游客建立一条通往所需地点的路线。一款多功能应用简化了会议管理,它提供了使用手机注册的机会,通过基于位置的分析来跟踪访客的步行流量,发送关于时间和会议室的智能通知。与此同时,参观者还能获得一些额外的好处:活动的室内导航、演讲者和参展商名单、会议的虚拟向导、名片的虚拟交换、会议提醒等。

我们的使命是帮助满足在大型活动期间可能有访客和组织者的任何需求,因此我们的解决方案有四个关键要素:

移动导航

大多数事件都因为缺少基于位置的服务而受到影响。在巨大的世博平面图上检测当前位置,或者建造通往某个展台的路线,极大地改善了活动体验。Navigine使游客能够在活动地点快速规划和导航,并通过最短或最有趣的路线选择最佳路线。通过展览内部的导航,组织者可以根据用户的位置突出相关信息,并根据他们的个人资料和兴趣为他们提供一个迷你导游。

  • 特点:
  • 场内精确导航;
  • 创建通往理想展位和参展商的路线;
  • 导游的功能。
  • 预期的好处:
  • 访客体验的显著改善。
  • 公关将展览定位为创新的活动。
  • 大大减少了搜寻展台和参展商的时间。
有针对性的推送通知

Location-based services are ideal for large events as they enable attendees to get more extensive content about the event, its exhibitors, exhibits and speakers. Participants of the event receive targeted push notifications about speeches, time and conference rooms. As well as exhibitors may send messages with proposals of meetings or advertising based on the profile and localization of visitors. Thus exhibiting companies get an additional promotional tool that attracts potential customers and partners. Location-based services help forum organizers to get an additional revenue generation from exhibitors and tenants. Thanks to a cutting edge technology organizers, exhibitors and visitors both win.

  • Features:
  • location-based tips for visitors;
  • targeted advertising;
  • reminders about speeches, time and meetings.
  • Expected benefits:
  • Additional revenue generation from exhibitors and tenants.
  • Obtaining relevant information in a convenient format and at the right place and time.
  • New advertising channel for exhibitors.
游客定位分析

What is the most effective way to evaluate the success of an event? The answer is quite obvious - a real-time analytics. Location-based services for event provide organizers access to a list of visitors, its presence (entrance/exit) and attendance at sessions. Geolocation technology makes analysis of visitors' behavior as easy as ABC. The event organizers are able to manage conference meetings using real-time information about space availability. As well they can use the data to monitor visitors flow and create "heat maps". Moreover, such analytical tool can accurately evaluate the effectiveness of mobile advertising campaigns and its influence on mobile app users routes.

  • Features:
  • monitoring of visitors flow, detecting "heat zones" on the map
  • analysis of location-based offers influence on visitors;
  • evaluation of the success of events.
  • Expected benefits:
  • Real-time analytics on customer behavior and promotion efficiency.
  • Precise analytics tool for real time visitors monitoring.
  • Measurement and optimization of ROI of marketing campaigns.
社会互动

Use the application as a loyalty card: inform about future exhibitions and events, send invitations and offer discounts to your visitors. We recommend to integrate an element of social interaction to the mobile app and become even more closer to users. Organizers can improve networking experience by using an innovative approach of exchanging contacts via mobile app. And for expanding the horizons of communication organizers can provide “find a friend on the map” function which is the best process of transitioning from online communication to offline interaction. Location-based services help event organizers to launch online discussions about exhibitions and collect feedback from visitors.

  • Features:
  • “find a friend on the map” function;
  • mobile exchanging of business cards;
  • feedback collection.
  • Expected benefits:
  • Expanding networking opportunities.
  • Increasement of visitors loyalty and engagement.
  • Direct link with representatives of the exhibition.
开放创新论坛

Navigine成为第五届开放创新论坛的官方室内导航提供商,该论坛接待了来自100个国家的12000多名嘉宾。尽管有一个非常严格的最后期限,但还是建立了一个导航系统,包括在科技园区大楼的4层部署了350多个信标。不到3天就完成了。会场内的导航帮助参与者轻松地找到会议的位置,并建立通往会议的路线。此外,Navigine SDK将分析数据实时传输给活动组织者,实现不同空间的交通和工作量可视化。

SAP论坛

Navigine为SAP论坛提供了一个移动应用程序,用于与用户交互并收集他们活动的分析。导航- sap联合平台提供了实现以下功能的可能性:访客导航、与社交网络的集成、实时的人流量分析以及“热点地图”格式的可视化。超过1000名访问者下载了该应用程序,并从其集成的特别忠诚计划中获得了优势。

Navitech

为第八届Navitech国际展览,我们创建了一个基于室内技术的应用程序。应用程序可以显示你的位置,引导你到任何位置。此外,展览还有一个共享照片流的特点,这样参观者就可以看到所有带有精确地理标签的照片。

大广告集团

这是一家饮料公司的营销活动,该公司允许溜冰者在索科尔尼基溜冰场上通过导航系统的实时定位系统来跟踪他们的运动,从而使溜冰者可以画画。为了追踪溜冰者的位置,我们使用Quuppa的BLE定位器,它从溜冰鞋上的标签(蓝牙信标)接收信号。在为期两周的活动中,超过500人使用了智能溜冰鞋。然而,广告的主要来源是YouTube,到目前为止该视频的点击量已经超过了100万次。

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