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零售

综合强大的平台,利用地理数据与客户互动。

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传统的POS营销渠道效率下降,每个零售商迟早都会面临挑战。这可能是由于没有按照客户的需求进行定制的定期折扣让客户感到疲劳所致。由于缺乏客户分析,无法实现个性化的购物体验,因此,公司会失去客户

最新的全球趋势显示,零售行业对近距离营销的需求很大,近距离营销可以提高转化率和访问频率,增强针对性的促销活动。Navigine为零售提供全方位的解决方案,考虑到商店、被展示品牌和游客的利益。为了满足这些不同的需求,我们的整体主张包括四个解决方案:

导航和产品搜索

我们通过在商店和购物中心内提供导航和产品搜索,帮助零售商改善客户体验。游客可以使用带有逐弯道导航功能的移动应用程序,根据购买清单规划路线,搜索品牌信息,选择要去的部门。它有助于提高客户的参与度和忠诚度,从而带来额外的收入。

  • 特点:
  • 零售空间及兴趣点互动地图;
  • 寻路函数,构造到任意POI的路径;
  • 逐弯道导航高达3英尺精度在地面地图,如在谷歌地图;
  • 产品搜索链接到交互式地图。
  • 预期的好处:
  • 手机app用户体验的提升。
  • 增加移动应用的使用和参与时间。
  • 直接沟通客户。
  • 通过高级搜索功能获得的营销收入。
客户流量分析

Customer data enables marketers to understand the cross-channel behavior of visitors that become customers. Retailers need to have an accurate analytical tool that can clearly demonstrate in-store customers’ journey that in turn could be used to personalize a shopping experience. Navigine provides an indoor mapping platform to monitor store visits with up to shelf accuracy and evaluate the efficiency of various marketing channels. Omnichannel analytics enables to link online and offline customer profiles and make an integration with an existing CRM.

  • Features:
  • Analytics of visitors' behavior, including heat maps, flow maps.
  • Store visits, dwell time, visit frequency.
  • Segmentation of visitors on loyal, one-time, walking along.
  • Traffic sources and marketing channels efficiency.
  • Expected benefits:
  • Monitoring of visitors traffic, dwell time, repeat visits, flow maps, heat maps.
  • Understanding in-store conversion and behavior, especially those who don’t buy.
  • Optimization of objects placement inside the store.
  • Measurement and optimization of ROI of marketing campaigns.
营销传播

Using iBeacon technology, marketers get an opportunity to deliver relevant, highly engaging content to consumers through mobile apps for malls.It is possible to send instant greetings to the customers and getting their attention with information about current special offers, sales while being close to the proximity hot spots. With Navigine omnichannel platform retailers can easily set up proximity marketing campaigns and achieve better online advertising targeting.

  • Features:
  • Smart targeted push notifications via mobile applications.
  • Interactive assistance with a provision of complete product information.
  • Additional targeting using segmentation by location.
  • Online retargeting based on customer location data.
  • Expected benefits:
  • Additional sales and marketing channel to promote brand or products.
  • An increase in customer loyalty and consumer engagement.
  • A direct channel of communication with clients and a collection of feedback.
  • Efficiency improvement for targeted promotions.
员工效率跟踪

Staff efficiency tracking is used to improve in-store productivity and protect corporate resources. iBeacon technology allows an enterprise to monitor employee activities and control worker engagement according to a prescribed schedule. With such an innovative management system employers will get a transparent control of outsourcers assignments and improved coordination process. Depending on a particular case employer can set up automatic notifications related to movements: zone border crossing based on zone segmentation, long-term presence/absence in given zone, deviation from allowed speed and others.

  • Features:
  • Real-time indoor navigation in mall for employees.
  • Mobile communication channel for staff members.
  • Real-time adjustment of daily assignments.
  • Assistance in quick decision making in cases of emergency accidents.
  • Expected benefits:
  • Reduction of staff assignments completion time.
  • Improvement of effectiveness in communication between employees including extraordinary situations.
  • Improvement of customer service quality.
  • Improvement of security and safety level.
哈姆雷的Toystore

在这个应用程序中,我们整合了忠诚度计划,其中包括顾客在参观商店和回答一个测试后的特殊奖励。Navigine平台增加了用户参与和社交互动。客户对这个应用程序很感兴趣,并通过与朋友分享来推广哈姆利的品牌。

Smartcart

带有导航平台的“智能小车”为购物者提供精确导航,根据顾客的购物清单提供最有效的路线。这款基于Navigine SDK的平板电脑应用程序帮助消费者在商店中导航,获得关于特殊优惠的智能通知,以及搜索特定产品。

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