How Indoor Wayfinding Can Improve Customer Experience at a Shopping Mall
Read moreShopping Mall Navigation System
Our software allows you to build shopping mall maps, monitor foot traffic, track visitor flows, and send targeted push notifications, thereby enhancing the shopping experience. With fast integration into your shopping mall apps, you can explore all the possibilities in no time!
An effective indoor and outdoor navigation system is crucial for the optimal functioning of shopping malls. The challenges posed by large crowds, extended walking distances to find specific items, and the lack of personalized advertising can deter customers and result in diminished profits. A location-based indoor navigation solution within shopping centers can address these issues.
According to the report, the global indoor positioning and navigation systems market was estimated at USD 3458 million in 2023. Over the forecast period of 2024-2032, the market is projected to expand at a compound annual growth rate (CAGR) of 24.5%. By 2032, it is anticipated that the market will reach a value of USD 25947.42 million.
At Navigine, we develop a unique and precise positioning system based on Indoor Positioning, RTLS, and AR technologies, suitable to every task modern shopping facilities want to fulfill regarding of indoor positioning and navigation.
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Improve customer satisfaction and loyalty
By employing RTLS technologies, managers of shopping malls can create a new customer experience for shoppers, providing them with tools for smart indoor navigation. Customers will be able to get turn-by-turn routes to all points of interest in one click and in real-time.
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Always stay in the loop
Understanding how shoppers move around the mall, and which retail stores they visit frequently can help managers in optimizing working resources and their mall layout using location-based data obtained by using indoor positioning systems
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Enhance your marketing
There are many location-based marketing opportunities that can be employed by managers of shopping malls. With proximity marketing, you can send a customer the latest offers and discounts based on his real-time location, boosting the revenue of your mall.
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Solve safety-related issues
By employing indoor mapping and positioning technologies, malls can create situation awareness, detect security-related challenges, alert visitors and employees to direct them to the nearest exits and send notifications with exit procedure routes
Indoor Positioning Solutions We Offer
Indoor navigation and wayfinding system
Visitors are equipped with step-by-step navigation using a location-powered shopping mall app. Clients can open interactive shopping mall maps with points of interest, providing the most efficient route to their desired location.
Features:
- turn-by-turn directions inside shopping malls based on QR codes, AR or other technologies;
- building routes to the necessary places on the indoor map;
- a quick search of catering facilities and technical rooms.
Expected benefits:
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Decreasing the crowding of people in shopping malls
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Improving user experience
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Convenient wayfinding to all points of interest
Location-based push notifications
An indoor navigation system provides possibilities for sending targeted push notifications via shopping mall apps. As soon as the visitor approaches some shop inside the mall, his smartphone gets notifications containing useful information or advertisements.
Features:
- sending personal notifications on discounts and sales to users;
- targeted advertising;
- getting additional information on shops on the visitor’s way.
Expected benefits:
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Increasing profit due to targeted advertising, actions and discount offers
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Increasing client loyalty by employing location-based data for your marketing
Searching for vehicles in closed car parks
After visiting the shop, visitors often waste some time finding their cars in the parking lot. The shopping mall solution with indoor navigation significantly simplifies this search. When the person enters the parking lot, his smartphone receives a notification with the exact location of his car. The system builds up the shortest route to the vehicle and helps to get there without wasting extra time and effort.
Features:
- a quick search for a car in a closed parking lot;
- searching and booking vacant places for parking.
Expected benefits:
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Reducing the time for searching parking places for the visitors of the shopping mall
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Traffic optimization at parking lots
Indoor spaces analytics
Thanks to indoor positioning, the owners of shopping centers are provided with detailed shopping mall analytics on the performance. The RTLS-based web platform can generate various reports, including customer heat maps, asset movement history, staff performance monitoring and many others.
Features:
- analysis of client behavior by building visitor flow maps and heat maps;
- defining the frequency of visiting shops.
Expected benefits:
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Optimization of object arrangement inside the shopping mall
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Optimization of workflow resources based on location-based analytics
Monitoring staff movement on mobile devices
With navigation and indoor positioning systems for shopping malls, it is easy to monitor staff performance. Special badges on the employees’ uniforms help facility management to monitor their movement, define the time of attending different areas, and improve the coordination processes. In case of any emergencies, the staff can be quickly directed to the necessary place, which increases the safety of the shopping center and its visitors.
See how the tracking system works with our demo.
Features:
- tracking the staff in real-time using indoor map;
- possibility of quick reaction to emergencies;
- setting tasks for the employees in the app for shopping malls.
Expected benefits:
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Improving the quality of services
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Decreasing the number of emergencies
F.A.Q
An indoor navigation system enhances the shopping experience by helping customers easily find stores, amenities, and services within the mall. It reduces frustration, saves time, and can even guide visitors to promotions and events, making their visit more enjoyable and efficient.
The accuracy of indoor positioning systems can vary, but many modern systems offer precision within a few meters. This high level of accuracy ensures that customers can navigate the mall effectively, finding their desired locations without hassle.
Yes, most indoor navigation systems are designed to integrate seamlessly with existing shopping mall apps. This compatibility allows for a unified user experience, where customers can access navigation features alongside other app functionalities like store directories, promotions, and event information.
Indoor navigation systems can significantly enhance safety by providing real-time information during emergencies, guiding visitors to the nearest exits, and helping them avoid crowded areas. Additionally, these systems can assist in locating lost children or vulnerable individuals within the mall.
To request a demo or more information, you can contact our support team via email at info@navigine.com or book a meeting with us. We are happy to provide a personalized demonstration and answer any questions you may have about our indoor navigation system.
Example of Implementation
- Case brief:
- shopping mall app with indoor navigation and push notifications.
- Area of coverage:
- 12,000 s.m.
- Functionality:
- indoor maps for wayfinding, visitor flow analytics, and advertising opportunities.
- Results:
- increasing the loyalty of visitors to the shopping center, increasing sales of promotional goods.
