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Indoor shopping mall mapping & navigation

Our software allows you to build shopping mall maps, track visitor flows, and send targeted push notifications, thereby increasing visitor loyalty. Fast integration with your shopping mall apps will allow you to test all the possibilities in the shortest possible time!

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How can Navigine help shopping malls?

Convenient indoor outdoor navigation system for shopping malls is one of the main criteria for the successful performance of the shopping center. Big crowds of people, the necessity to walk for hours around pavilions in search of the wanted goods, the absence of personalized advertising push clients away and lead to low profits. Location based navigation can help to solve these problems. Once indoor navigation system is implemented in the shopping mall app, visitors can easily find any store or product in a few clicks. Shopping centers get a chance to improve service and refine the coordination of inner processes, which leads to increasing customer loyalty and attracting new clients.

Smart navigation and search for points of interest for visitors

Visitors are equipped with step-by-step navigation using a location based shopping mall app. Clients’ smartphones generate interactive shopping mall maps with points of interest and the shortest routes to the necessary places. The platform making shoppers come back again and again.

  • Features:
  • step-by-step navigation inside shopping malls;
  • building routes to the necessary places on the digital map;
  • a quick search of catering facilities and technical rooms.
  • Expected benefits:
  • decreasing the crowding of people in shopping malls;
  • improving user experience;
  • increasing client loyalty thanks to convenient wayfinding in the shopping center.

Push notifications

An indoor navigation system provides possibilities for sending targeted push notifications via shopping mall apps. As soon as the visitor approaches some shop inside the mall, his smartphone gets notifications containing beneficial information or advertisements.

  • Features:
  • sending personal notifications on discounts and sales to users;
  • targeted advertising;
  • getting additional information on shops on the visitor’s way.
  • Expected benefits:
  • increasing profit due to targeted advertising, actions, and discount offers;
  • obtaining an additional marketing channel;
  • increasing client loyalty to the place.

Searching for vehicles in closed car parks

After visiting the shop, visitors often waste some time finding their cars in the parking lot. Not all people can remember where exactly they have parked their cars, so they spend time looking for them. The shopping mall solution with indoor navigation significantly simplifies this search. Since the person enters the parking lot, his smartphone receives a notification with the exact location of his car. The system builds up the shortest route to the vehicle and helps to get there without wasting extra time and effort.

  • Features:
  • a quick search of a car in a closed parking lot;
  • searching and booking vacant places for parking.
  • Expected benefits:
  • reducing the time for searching parking places for the visitors of the shopping mall;
  • traffic optimization at parking lots.

Shopping mall analytics

Thanks to indoor positioning, the owners of shopping centers are provided with detailed shopping mall analytics on the performance.

  • Features:
  • analysis of client behavior with building visitor flow maps and heat maps;
  • defining the frequency of visiting shops.
  • Expected benefits:
  • optimization of object arrangement inside the trading center.

Tracking the staff of the shopping center

With navigation and indoor positioning system for shopping malls, it is easy to control the staff performance. Special badges on the employees’ uniforms help to monitor their movement, define the time of attending the place, and improve the coordination processes. In case of any emergencies, the staff can be quickly directed to the necessary place, which increases the safety of the shopping center and its visitors.

  • Features:
  • tracking the staff in real-time using shopping mall maps;
  • possibility of quick reaction to emergencies;
  • setting tasks for the employees in the mobile application.
  • Expected benefits:
  • improving the quality of service;
  • decreasing the number of emergencies.

Example of Implementation Cost

Shopping mall maps

Case brief: shopping mall app with indoor navigation and push notifications.

Area of coverage: 12 000 s.m.

Functionality: shopping mall maps for indoor wayfinding, visitor flow analytics, advertising opportunities.

Results: increasing the loyalty of visitors to the shopping center, increasing sales of promotional goods.

Cost: $400/month (excluding the development of a mobile application).

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