Indoor shopping mall mapping & navigation

Our software allows you to build shopping mall maps, see foot traffic, track visitor flows, and send targeted push notifications, thereby increasing visitor loyalty. Fast integration with your shopping mall apps will allow you to test all the possibilities in the shortest possible time!

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  • Benefits
  • Solutions
  • Navigine SDK: Indoor Navigation and Wayfinding
  • Example of Implementation
  • Featured Resources

An effective indoor-outdoor navigation system is crucial for the optimal functioning of shopping malls. The challenges posed by large crowds, extended walking distances to find specific items, and the lack of personalized advertising can deter customers and result in diminished profits. Implementing a location-based indoor navigation solution within shopping centers can address these issues and enhance the overall shopping experience.

At Navigine we develop an unique and precise positioning platform based on Indoor Positioning and RTLS technologies, suitable to each and every task modern shopping facilities want to fulfill in terms of indoor positioning and navigation.

indoor positioning system for shopping malls
Improve customer satisfaction and loyalty
By employing RTLS technologies managers of shopping malls can create a new customer experience for shoppers, providing them with tools for smart indoor navigation. Customers will be able to get turn-by-turn routes to all points of interest in one click and in real-time.
Always stay in the loop
Understanding how shoppers move around the mall, and which retail stores they visit more can help managers in optimizing working resources and their mall layout using location-based data obtained by using indoor positioning systems
Enhance your marketing
There are a lot of location-based marketing opportunities that can be employed by managers of shopping malls. With proximity marketing, you can send a customer the latest offers and discounts based on his real-time location. It can boost the revenue of your mall
Solve safety-related issues
By employing indoor mapping and positioning technologies, malls can create situation awareness, detect security-related challenges, alert visitors and employees to direct them to the nearest exits and send notifications with exit procedure routes
Indoor Positioning Solutions for Shopping Malls
  • Indoor navigation and wayfinding system
  • Location-based push notifications
  • Searching for vehicles in closed car parks
  • Indoor spaces analytics
  • Monitoring staff movement on mobile devices

Indoor navigation and wayfinding system

Visitors are equipped with step-by-step navigation using a location-powered shopping mall navigation app. Clients can open interactive shopping mall maps with points of interest and the shortest routes to the necessary places. The platform makes shoppers come back again and again.

  • Features:
  • step-by-step navigation inside shopping malls;
  • building routes to the necessary places on the indoor map;
  • a quick search of catering facilities and technical rooms.
  • Expected benefits:
  • Decreasing the crowding of people in shopping malls
    Improving user experience
    Convenient wayfinding to all points of interest

Location-based push notifications

An indoor navigation system provides possibilities for sending targeted push notifications via shopping mall navigation apps. As soon as the visitor approaches some shop inside the mall, his smartphone gets notifications containing useful information or advertisements.

  • Features:
  • sending personal notifications on discounts and sales to users;
  • targeted advertising;
  • getting additional information on shops on the visitor’s way.
  • Expected benefits:
  • Increasing profit due to targeted advertising, actions and discount offers
    Increasing client loyalty by employing location-based data for your marketing

Searching for vehicles in closed car parks

After visiting the shop, visitors often waste some time finding their cars in the parking lot. Not all people can remember where exactly they have parked their cars, so they spend time looking for them. The shopping mall solution with indoor navigation significantly simplifies this search. When the person enters the parking lot, his smartphone receives a notification with the exact location of his car. The system builds up the shortest route to the vehicle and helps to get there without wasting extra time and effort.

  • Features:
  • a quick search for a car in a closed parking lot;
  • searching and booking vacant places for parking.
  • Expected benefits:
  • Reducing the time for searching parking places for the visitors of the shopping mall
    Traffic optimization at parking lots

Indoor spaces analytics

Thanks to indoor positioning, the owners of shopping centers are provided with detailed shopping mall analytics on the performance. RTLS-based web platform can generate various reports, including customer heat maps, asset movement history, staff performance monitoring and many others.

  • Features:
  • analysis of client behavior by building visitor flow maps and heat maps;
  • defining the frequency of visiting shops.
  • Expected benefits:
  • Optimization of object arrangement inside the shopping mall
    Optimization of workflow resources based on location-based analytics

Monitoring staff movement on mobile devices

With navigation and indoor positioning systems for shopping malls, it is easy to control the staff performance. Special badges on the employees’ uniforms help facility management to monitor their movement, define the time of attending different areas, and improve the coordination processes. In case of any emergencies, the staff can be quickly directed to the necessary place, which increases the safety of the shopping center and its visitors.

See how the tracking system works with our demo.

  • Features:
  • tracking the staff in real-time using indoor maps;
  • possibility of quick reaction to emergencies;
  • setting tasks for the employees in the app for shopping malls.
  • Expected benefits:
  • Improving the quality of services
    Decreasing the number of emergencies
Interested in the solutions of indoor positioning for Shopping Malls? Feel free to leave your request!
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Example of Implementation

Shopping mall maps

Case brief: shopping mall app with indoor navigation and push notifications.

Area of coverage: 12 000 s.m.

Functionality: shopping mall maps for indoor wayfinding, visitor flow analytics, and advertising opportunities.

Results: increasing the loyalty of visitors to the shopping center, increasing sales of promotional goods.

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Featured Resources
How Indoor Wayfinding Can Improve Customer Experience at a Shopping Mall
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Indoor Navigation Using QR Codes
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Marketing Based on Beacons: A Comprehensive Guide
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How Indoor Wayfinding Can Improve Customer Experience at a Shopping Mall
Read More
Indoor Navigation Using QR Codes
Read More
Marketing Based on Beacons: A Comprehensive Guide
Read More

Let's Discuss Your Business Needs

Discover the power of indoor positioning and tracking - contact us today!

Our Advantages

  • Quick and easy deployment
  • Technology and Hardware: Universal tracking solution
  • Precision: up to 0.1 feet accuracy of localisation
  • Solution proved over time: 10 year on the market with over 3000 buildings covered