Convenient mall navigation is one of the main criteria for the successful performance of the shopping center. Big crowds of people, the necessity to walk for hours around pavilions in search of the wanted goods, the absence of personalized advertising push clients away and lead to low profits. Location based navigation can help to solve these problems. After the implementation of the mall navigation system, customers obtain a valuable purchasing user experience and can quickly find the required goods. Shopping centers get a chance to improve service and refine the coordination of inner processes, which leads to increasing customer loyalty and attracting new clients.
Visitors are equipped with step-by-step navigation using a location based shopping app. Clients’ smartphones generate interactive maps with points of interest and the shortest routes to the necessary places. The platform makes the shopping process more convenient for visitors, reduces the time spent in the shop, and, thus, increases loyalty to the facility.
The system of indoor navigation provides possibilities for sending targeted push notifications via apps for shopping malls. As soon as the visitor approaches some shop inside the mall, his smartphone gets notifications containing beneficial information or advertisements.
After visiting the shop, visitors often waste some time finding their cars in the parking lot. Not all people can remember where exactly they have parked their cars, so they spend time looking for them. The shopping mall solution with indoor navigation significantly simplifies this search. Since the person enters the parking lot, his smartphone receives a notification with the exact location of his car. The system builds up the shortest route to the vehicle and helps to get there without wasting extra time and effort.
Thanks to indoor positioning, the owners of shopping centers are provided with detailed shopping mall analytics on the performance.
With navigation and indoor positioning, it is easy to control the staff performance. Special badges on the employees’ uniforms help to monitor their movement, define the time of attending the place, and improve the coordination processes. In case of any emergencies, the staff can be quickly directed to the necessary place, which increases the safety of the shopping center and its visitors.
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