Our software allows you to build shopping mall maps, track visitor flows, and send targeted push notifications, thereby increasing visitor loyalty. Fast integration with your shopping mall apps will allow you to test all the possibilities in the shortest possible time!
Convenient indoor outdoor navigation system for shopping malls is one of the main criteria for the successful performance of the shopping center. Big crowds of people, the necessity to walk for hours around pavilions in search of the wanted goods, the absence of personalized advertising push clients away and lead to low profits. Location based navigation can help to solve these problems. Once indoor navigation system is implemented in the shopping mall app, visitors can easily find any store or product in a few clicks. Shopping centers get a chance to improve service and refine the coordination of inner processes, which leads to increasing customer loyalty and attracting new clients.
At Navigine we develop an unique platform based on the RTLS technologies, suitable to each and every task modern shopping facilities want to fulfill in terms of indoor positioning and navigation.
Visitors are equipped with step-by-step navigation using a location based shopping mall app. Clients’ smartphones generate interactive shopping mall maps with points of interest and the shortest routes to the necessary places. The platform making shoppers come back again and again.
An indoor navigation system provides possibilities for sending targeted push notifications via shopping mall apps.
As soon as the visitor approaches some shop inside the mall, his smartphone gets notifications containing beneficial information or advertisements.
After visiting the shop, visitors often waste some time finding their cars in the parking lot. Not all people can remember where exactly they have parked their cars, so they spend time looking for them.
The shopping mall solution with indoor navigation significantly simplifies this search. Since the person enters the parking lot, his smartphone receives a notification with the exact location of his car.
The system builds up the shortest route to the vehicle and helps to get there without wasting extra time and effort.
Thanks to indoor positioning, the owners of shopping centers are provided with detailed shopping mall analytics on the performance.
With navigation and indoor positioning system for shopping malls, it is easy to control the staff performance. Special badges on the employees’ uniforms help to monitor their movement, define the time of attending the place,
and improve the coordination processes. In case of any emergencies, the staff can be quickly directed to the necessary place, which increases the safety of the shopping center and its visitors.
Case brief: shopping mall app with indoor navigation and push notifications.
Area of coverage: 12 000 s.m.
Functionality: shopping mall maps for indoor wayfinding, visitor flow analytics, advertising opportunities.
Results: increasing the loyalty of visitors to the shopping center, increasing sales of promotional goods.
Cost: $600/month (excluding the development of a mobile application).
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