Indoor shopping mall mapping & navigation

Our software allows you to build shopping mall maps, track visitor flows, and send targeted push notifications, thereby increasing visitor loyalty. Fast integration with your shopping mall apps will allow you to test all the possibilities in the shortest possible time!

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Navigine SDK: Indoor Navigation and Wayfinding
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Convenient indoor outdoor navigation system for shopping malls is one of the main criteria for the successful performance of the shopping center. Big crowds of people, the necessity to walk for hours around pavilions in search of the wanted goods, the absence of personalized advertising push clients away and lead to low profits. Location based navigation can help to solve these problems. Once indoor navigation system is implemented in the shopping mall app, visitors can easily find any store or product in a few clicks. Shopping centers get a chance to improve service and refine the coordination of inner processes, which leads to increasing customer loyalty and attracting new clients.

At Navigine we develop an unique platform based on the RTLS technologies, suitable to each and every task modern shopping facilities want to fulfill in terms of indoor positioning and navigation.

Improve customer loyalty

By employing RTLS technologies managers of shopping malls can create a new customer experience for shoppers, providing them with tools of smart indoor navigation. Customers will be able to get turn-by-turn routes to all points of interest in one click and in real-time.

Always stay in the loop

Understanding how shoppers move around the mall, which stores they visit more can help managers in optimizing working resources and their mall layout using location-based data obtained by using indoor positioning system

Enhance your marketing

There are a lot of location-based marketing opportunities that can be employed by managers of shopping malls. With proximity marketing you can send a customer the latest offers and discounts based on his real-time location. It can boost revenue of your mall

Solve safety-related issues

By employing indoor positioning technologies, malls can create situation awareness, detecting security-related challenges, alerting visitors and employees to direct them to the nearest exits and sending notifications with exit procedure routes

Indoor Positioning Solutions for Shopping Malls

Smart navigation and wayfinding
Location-based push notifications
Searching for vehicles in closed car parks
Shopping mall analytics
Monitoring staff movement in a mobile app

Smart navigation and wayfinding

Visitors are equipped with step-by-step navigation using a location based shopping mall app. Clients’ smartphones generate interactive shopping mall maps with points of interest and the shortest routes to the necessary places. The platform making shoppers come back again and again.

Features:
step-by-step navigation inside shopping malls;
building routes to the necessary places on the digital map;
a quick search of catering facilities and technical rooms.

Expected benefits:

Decreasing the crowding of people in shopping malls

Improving user experience

Convenient wayfinding to all points of interest

Location-based push notifications

An indoor navigation system provides possibilities for sending targeted push notifications via shopping mall apps. As soon as the visitor approaches some shop inside the mall, his smartphone gets notifications containing beneficial information or advertisements.

Features:
sending personal notifications on discounts and sales to users;
targeted advertising;
getting additional information on shops on the visitor’s way.

Expected benefits:

Increasing profit due to targeted advertising, actions and discount offers

Increasing client loyalty by employing location-based data for your marketing

Searching for vehicles in closed car parks

After visiting the shop, visitors often waste some time finding their cars in the parking lot. Not all people can remember where exactly they have parked their cars, so they spend time looking for them. The shopping mall solution with indoor navigation significantly simplifies this search. Since the person enters the parking lot, his smartphone receives a notification with the exact location of his car. The system builds up the shortest route to the vehicle and helps to get there without wasting extra time and effort.

Features:
a quick search of a car in a closed parking lot;
searching and booking vacant places for parking.

Expected benefits:

Reducing the time for searching parking places for the visitors of the shopping mall

Traffic optimization at parking lots

Shopping mall analytics

Thanks to indoor positioning, the owners of shopping centers are provided with detailed shopping mall analytics on the performance.

Features:
analysis of client behavior with building visitor flow maps and heat maps;
defining the frequency of visiting shops.

Expected benefits:

Optimization of object arrangement inside the shopping mall

Optimization of workflow resources based on location-based analytics

Monitoring staff movement in a mobile app

With navigation and indoor positioning system for shopping malls, it is easy to control the staff performance. Special badges on the employees’ uniforms help to monitor their movement, define the time of attending the place, and improve the coordination processes. In case of any emergencies, the staff can be quickly directed to the necessary place, which increases the safety of the shopping center and its visitors.