Shopping Mall Navigation System

An indoor navigation system provides possibilities for sending targeted push notifications via shopping mall apps. As soon as the visitor approaches some shop inside the mall, his smartphone gets notifications containing useful information or advertisements.

• Features:
• sending personal notifications on discounts and sales to users;
• targeted advertising;
• getting additional information on shops on the visitor’s way.

• Expected benefits:

Increasing profit due to targeted advertising, actions and discount offers

Increasing client loyalty by employing location-based data for your marketing

After visiting the shop, visitors often waste some time finding their cars in the parking lot. The shopping mall solution with indoor navigation significantly simplifies this search. When the person enters the parking lot, his smartphone receives a notification with the exact location of his car. The system builds up the shortest route to the vehicle and helps to get there without wasting extra time and effort.

• Features:
• a quick search for a car in a closed parking lot;
• searching and booking vacant places for parking.

• Expected benefits:

Reducing the time for searching parking places for the visitors of the shopping mall

Traffic optimization at parking lots

Thanks to indoor positioning, the owners of shopping centers are provided with detailed shopping mall analytics on the performance. The RTLS-based web platform can generate various reports, including customer heat maps, asset movement history, staff performance monitoring and many others.

• Features:
• analysis of client behavior by building visitor flow maps and heat maps;
• defining the frequency of visiting shops.

• Expected benefits:

Optimization of object arrangement inside the shopping mall

Optimization of workflow resources based on location-based analytics

With navigation and indoor positioning systems for shopping malls, it is easy to monitor staff performance. Special badges on the employees’ uniforms help facility management to monitor their movement, define the time of attending different areas, and improve the coordination processes. In case of any emergencies, the staff can be quickly directed to the necessary place, which increases the safety of the shopping center and its visitors.

See how the tracking system works with our demo.

• Features:
• tracking the staff in real-time using indoor map;
• possibility of quick reaction to emergencies;
• setting tasks for the employees in the app for shopping malls.

• Expected benefits:

Improving the quality of services

Decreasing the number of emergencies