Navigation and wayfinding in Museums & Visitors Tracking

Navigine installs museum beacons around the perimeter of the exhibition to provide museums with an opportunity of sending targeted push notifications. The capabilities of indoor navigation allow visitors to get explicit information about the closest showpieces by detecting their location with high accuracy. This helps to deliver relevant content directly to the visitor's smartphone. An interactive form of content, such as video, quiz, mini-games, and others extends user experience and increases loyalty.

• Features:
• extensive content about the museum, its exhibits, services, and events;
• implementation of the functions of the tour guide;
• possibility to integrate augmented reality, interactive mini-games, and quests for museum visitors.

• Expected benefits:

Complete information about all exhibits of the museum

Location-based tips and offers sent to visitors

An additional marketing and sales channel

Location-based technology for a museum is a powerful analytical tool to identify the visitors and learn their behavior. By tracking the exhibition visitors using RTLS you get: average time spent at the exhibition, most popular exhibits, visitor preferences, and others. Using this information you can analyze the success of exhibitions and specific exhibits and make decisions on organization, placement, and staff management. By monitoring the visitors' flow, Navigine helps museums to improve the security, detect bottlenecks and take necessary actions on time.

• Features:
• monitor visitors flows by leveraging “heat maps” feature;
• enhance visitor experience with locations based promotions and tips;
• analyze visitor behavior and success of exhibitions and events.

• Expected benefits:

Evaluation of the effectiveness of advertising campaigns

Segmentation of visitors on loyal, one-time, walking along

Security system improvement

Social networking has become a vital component of mass culture. That's why social presence means a lot for the museum audience. By integration of social interaction elements, we connect museums with their visitors based on their location and interests. Now museums can use the mobile application as a direct channel of communication by informing visitors about future exhibitions, sending special events invitations, and offering discounts.

• Features:
• “find your friend on the map” function;
• collection of feedback from visitors about the museum, exhibitions, and exhibits;
• discussions of exhibits and exhibitions with other visitors.

• Expected benefits:

Timely warning of queues inside the venue

Enhanced customer experience and satisfaction

Communication channel between visitors who need assistance and museum staff members