Nowadays, audio and textual guides for museums have become quite old-fashioned and it’s time to replace them and create a modern tool to engage the visitors. Using indoor navigation for museums you'll be able to create a mobile tour guide with wayfinding in museums and push notification functions. iBeacon technology provides a rich set of instruments that improve user experience and make each visit to the museum enjoyable and unforgettable.Navigine has developed an efficient museum solution that is focused on enhancing the visitor experience and consists of four elements:
Visiting the museum becomes more interactive and informative with the help of an assistant that shows visitors a way through complex exhibitions. Beacons in a museum are mapping its environment and present all exhibits in one convenient interface. Visitors can use the map in the smartphone, find specific halls and exhibits to visit and apply real-time turn-by-turn exhibition navigation. In addition, after integration of location based technology, museums can create mini-tours for visitors according to their profile and interests.
Navigine installs beacons around the perimeter of the exhibition to provide museums an opportunity of sending targeted push notifications. The capabilities of indoor navigation allow visitors to get explicit information about the closest showpieces by detecting their location with a high accuracy. This helps to deliver relevant content directly to the visitor's smartphone. An interactive form of content, such as video, quiz, mini-games, and others extends user experience and increases loyalty.
Location-based technology for a museum is a powerful analytical tool to identify the visitors and learn their behavior. By tracking the visitors using RFID in museums (or using other RTLS) you can measure different insights: average time spent at the exhibition, the most attending places, visitor's interests and others. In this way, you can analyze the success of exhibitions and exhibits and make decisions on organization, placement and staff management. By monitoring the visitors' flow, Navigine helps museums to improve the security, detect bottlenecks and take necessary actions on time.
Social networking has achieved a high level of popularity and became a part of mass culture. That's why social presence means a lot for museum audience. By integration of social interaction elements, we connect museums with their visitors based on their location and interests. Now museums can use the mobile application as a direct channel of communication by informing visitors about future exhibitions, sending special events invitations and offering discounts.
Kunstkamera is one of the largest and oldest ethnographic museums in the world. Navigine was selected as a proven solution provider to empower interactive museum mobile app with indoor positioning functions. Indoor navigation allows visitors to get explicit information about showpieces with outstanding accuracy. For Kunstkamera's project, we spent 2 days and installed 93 beacons for the museum.
Navigine has joined a project to develop a multimedia application for Moscow Kremlin Museum - Armoury Chamber. The app connects to the general museum database that stores information about more than 200 thousand of exhibits. The precise visitor location is detected using signals from Bluetooth beacons and internal sensors of smartphones. There were 125 beacons installed on the two floors (19 816 sq feet). The interactive guide provides the relevant information about the exhibit, based on the visitor’s location.
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