Museums

Efficient indoor navigation solution to enhance the visitors' experience.

Request For Solution

Nowadays, audio and textual guides for museums became quite old-fashioned and it’s time to replace them and create a modern tool to engage the visitors. Using indoor navigation you'll be able to create a mobile tour guide with wayfinding and push notification functions. iBeacon technology provides a rich set of instruments that improve user experience and make each visit to the museum enjoyable and unforgettable.Navigine has developed an efficient museum solution that is focused on enhancing the visitor experience and consists of four elements:

Mobile Navigation

Visiting the museum become more interactive and informative with a help of assistant that shows visitors a way through complex exhibitions. Beacons in a museum are mapping its environment and present all exhibits in one convenient interface. Visitors can use the map in the smartphone, find specific halls and exhibits to visit and apply real-time turn-by-turn navigation. In addition, after integration of location based technology, museums can create mini-tours for visitors according to their profile and interests.

  • Features:
  • quick update of the museum’s map and content;
  • functions of smart tour guide;
  • user-friendly navigation and creation of the shortest route to an exhibit.
  • Expected benefits:
  • Enhancing of mobile app user experience.
  • PR-positioning as a modern and advanced museum.
  • Interactive map with exhibits catalogue and exhibitions.
Targeted Push Notifications

Navigine installs beacons around the perimeter of the exhibition to provide museums an opportunity of sending targeted push notifications. The capabilities of indoor navigation allow visitors to get explicit information about the closest showpieces by detecting their location with a high accuracy. This helps to deliver relevant content directly to the visitors smartphone. An interactive form of content, such as video, quiz, mini-games, and others extends user experience and increases the loyalty.

  • Features:
  • adding more extensive content about the museum, its exhibits, services and events.
  • implementation of the functions of the tour guide.
  • adding augmented reality, interactive mini-games and quests for museum visitors.
  • Expected benefits:
  • Users obtain complete information about the exhibits of the museum in a convenient format and at the right place and time.
  • Sending of location-based tips and offers to visitors.
  • Additional marketing and sales channel.
Visitors Location-Based Analytics

Location-based technology for a museum is a powerful analytical tool to identify the visitors and learn their behavior. By tracking the visitors you can measure different insights: average time spent at the exhibition, the most attending places, visitor's interests and others. In this way, you can analyze the success of exhibitions and exhibits and make decisions on organization, placement and staff management. By monitoring the visitors' flow, Navigine helps museums to improve the security, detect bottlenecks and take necessary actions on time.

  • Features:
  • monitoring of visitors flows, "heat maps";
  • analysis influence of location based offers on mobile app users routes;
  • analysis of visitors' behavior and success of exhibitions and events.
  • Expected benefits:
  • Evaluation of the effectiveness of advertising campaigns.
  • Segmentation of visitors on loyal, one-time, walking along.
  • Improvement of security level.
Social Interaction

Social networking has achieved a high level of popularity and became a part of mass culture. That's why social presence means a lot for museum audience. By integration of social interaction element, we connect museums with their visitors based on their location and interests. Now museums can use the mobile application as a direct channel of communication by informing visitors about future exhibitions, sending special events invitations and offering discounts.

  • Features:
  • “find your friend on the map” function;
  • collection of feedbacks from visitors about the museum, exhibitions and exhibits;
  • discussions of exhibits and exhibitions with other visitors.
  • Expected benefits:
  • Timely warning of the presence of large queues.
  • Connecting visitors who need assistance with museum staff members.
  • Enhancing communication with visitors.
Kunstkamera

Kunstkamera is one of the largest and oldest ethnographic museums in the world. Navigine was selected as a proven solution provider to empower interactive museum mobile app with indoor positioning functions. Indoor navigation allows visitors to get explicit information about showpieces with outstanding accuracy. For Kunstkamera's project, we've spent 2 days and installed 93 beacons inside a building.

Moscow Kremlin Museum - Armoury Chamber

Navigine has joined a project to develop a multimedia application for Moscow Kremlin Museum - Armoury Chamber. The app connects to the general museum database that stores information about more than 200 thousand of exhibits. The precise visitor location is detected using signals from Bluetooth beacons and internal sensors of smartphones. There were installed 125 beacons on the two floors (19 816 sq feet). The interactive guide provides the relevant information about exhibit, based on visitor’s location.