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Indoor navigation for museums based on beacons | Museum navigation by Navigine
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博物馆

高效的室内导航解决方案,提升游客体验。

请求解决方案

现在,音频和文字的博物馆指南已经过时了,是时候取代它们,创造一个现代的工具来吸引游客。使用室内导航,您将能够创建一个具有寻路和推送通知功能的移动导游。iBeacon技术提供了一套丰富的仪器,改善了用户体验,使每次参观博物馆都令人愉快和难忘。Navigine开发了一个有效的博物馆解决方案,该方案着重于增强游客体验,包括四个要素:

移动导航

在助理的帮助下,参观博物馆变得更具互动性和知识性,向游客展示复杂的展览。博物馆中的信标绘制了周围环境的地图,并将所有展品呈现在一个方便的界面中。游客可以使用智能手机上的地图,找到要参观的特定大厅和展览,并应用实时的转弯导航。此外,在整合了基于位置的技术后,博物馆可以根据游客的个人资料和兴趣为他们创建迷你游。

  • 特点:
  • 快速更新博物馆的地图和内容;
  • 智能导游功能;
  • 用户友好的导航和创建最短的路线到一个展览。
  • 预期的好处:
  • 手机app用户体验提升。
  • pr -定位为现代先进的博物馆。
  • 互动地图与展品目录和展览。
有针对性的推送通知

Navigine installs beacons around the perimeter of the exhibition to provide museums an opportunity of sending targeted push notifications. The capabilities of indoor navigation allow visitors to get explicit information about the closest showpieces by detecting their location with a high accuracy. This helps to deliver relevant content directly to the visitors smartphone. An interactive form of content, such as video, quiz, mini-games, and others extends user experience and increases the loyalty.

  • Features:
  • Adding more extensive content about the museum, its exhibits, services and events.
  • Implementation of the functions of the tour guide.
  • Adding augmented reality, interactive mini-games and quests for museum visitors.
  • Expected benefits:
  • Users obtain complete information about the exhibits of the museum in a convenient format and at the right place and time.
  • Sending of location-based tips and offers to visitors.
  • Additional marketing and sales channel.
游客定位分析

Location-based technology for a museum is a powerful analytical tool to identify the visitors and learn their behavior. By tracking the visitors you can measure different insights: average time spent at the exhibition, the most attending places, visitor's interests and others. In this way, you can analyze the success of exhibitions and exhibits and make decisions on organization, placement and staff management. By monitoring the visitors' flow, Navigine helps museums to improve the security, detect bottlenecks and take necessary actions on time.

  • Features:
  • Monitoring of visitors flows, "heat maps".
  • Analysis influence of location based offers on mobile app users routes.
  • Analysis of visitors' behavior and success of exhibitions and events.
  • Expected benefits:
  • Evaluation of the effectiveness of advertising campaigns.
  • Segmentation of visitors on loyal, one-time, walking along.
  • Improvement of security level.
社会互动

Social networking has achieved a high level of popularity and became a part of mass culture. That's why social presence means a lot for museum audience. By integration of social interaction element, we connect museums with their visitors based on their location and interests. Now museums can use the mobile application as a direct channel of communication by informing visitors about future exhibitions, sending special events invitations and offering discounts.

  • Features:
  • “Find your friend on the map” function.
  • Collection of feedbacks from visitors about the museum, exhibitions and exhibits.
  • Discussions of exhibits and exhibitions with other visitors.
  • Expected benefits:
  • Timely warning of the presence of large queues.
  • Connecting visitors who need assistance with museum staff members.
  • Enhancing communication with visitors.
Kunstkamera

Kunstkamera是世界上最大最古老的民族志博物馆之一。Navigine被选为经过验证的解决方案提供商,为交互式博物馆移动应用提供室内定位功能。室内导航可以让游客以卓越的准确性获得展品的明确信息。在Kunstkamera的项目中,我们花了2天时间在一栋建筑内安装了93个信标。

莫斯科克里姆林宫博物馆-军械库

Navigine已经加入了一个为莫斯科克里姆林宫博物馆——军械库室开发多媒体应用的项目。该应用程序连接到存储了20多万件展品信息的通用博物馆数据库。通过蓝牙信标和智能手机内部传感器的信号,可以检测到访问者的精确位置。两层楼(19 816平方英尺)安装了125个信标。交互式指南根据参观者的位置提供有关展品的相关信息。

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