Companies strive to provide the best visitor experience at exhibitions, conferences, and other events. They might want to consider a mobile application that makes the organization easier and more efficient. It’s easy for visitors to get lost at the huge expo or end up wondering around countless booths trying to find the right one. To avoid problems with navigation inside the exhibition we recommend using iBeacon technology that helps attendees see where they exactly are in the exhibit hall. Location based services for expocenters allow visitors to build a route to the desired location. A multifunctional app simplifies routine tasks when the event is on by the means of mobile registration, foot traffic monitoring, and location-based analytic. At the same time, visitors gain so many benefits: indoor navigation around the event, a list of speakers and exhibitors and how to get to them, a virtual guide, exchanging of business cards, meetings reminders, and others.
Our mission is to help satisfy any needs that may have visitors and organizers during big events, so our solution has four key elements:
Most of the events lack the benefits of the location-based services. Finding yourself on the huge expo map or building routes to a certain booth greatly improves an event experience. Navigine provides visitors with a possibility to quickly plan and navigate your route through the event and choose the best route with options like shortest or the most exciting route. With navigation inside the exhibition, organizers can highlight relevant information based on the user’s location and offer them a guided mini-tour according to their profile and interests.
Location-based services are ideal for large events as they enable attendees to get more extensive content about the event, its exhibitors, exhibits, and speakers. Participants of the event receive targeted push notifications about speeches, time, and conference rooms. As well as exhibitors may send messages with proposals of meetings or advertising based on the profile and localization of visitors. Thus exhibiting companies get an additional promotional tool that attracts potential customers and partners. Location-based services help forum organizers to get additional revenue generation from exhibitors and tenants. Thanks to cutting-edge technology organizers, exhibitors, and visitors both win.
What is the most effective way to evaluate the success of an event? The answer is quite obvious - real-time analytics. Location-based services for events provide organizers access to a list of visitors, its presence (entrance/exit), and attendance at sessions. Geolocation technology analyzes visitors' behavior as easily as ABC. The event organizers can manage conference meetings using real-time information about space availability. As well they can use the data to monitor visitors' flow and create "heat maps". Moreover, such an analytical tool can accurately evaluate the effectiveness of mobile advertising campaigns and its influence on mobile app users' routes.
Use the application as a loyalty card: inform about future exhibitions and events, send invitations and offer discounts to your visitors. We recommend integrating an element of social interaction into the mobile app and become even closer to users. Organizers can improve the networking experience by using an innovative approach of exchanging contacts via mobile app. And for expanding the horizons of communication organizers can provide the “find a friend on the map” function which is the best process of transitioning from online communication to offline interaction. Location-based services help event organizers to launch online discussions about exhibitions and collect feedback from visitors.
Navigine became an official provider of indoor navigation for participants of the 5th annual Open Innovations Forum, which hosted more than 12 000 guests from 100 countries. Despite a very strict deadline, the setup of a navigation system, that included the deployment of more than 350 beacons on 4 levels of Technopark Building (1.000.000+ sq. ft.) was completed in less than 3 days. Navigation inside the venue helped participants easily find locations of sessions and build a route to them. Moreover, Navigine SDK transmitted analytical data in real-time to event organizers for visualization of traffic and workload of different spaces.
Navigine presented a mobile application for SAP Forum that worked for interaction with users and gathering analytics of their activities. The joint platform Navigine-SAP gave the possibility of implementing the following functions: navigation of visitors, integration with social networks, real-time analysis of foot traffic, and visualization in the format of "heat maps". More than 1 000 visitors downloaded the app and got the advantages from the special loyalty program that was integrated into it.
For the 8th Navitech International Exhibit, we created an application based on our indoor technologies. The application can show your position, guide you to any location. In addition, there is a feature of shared photostream from the exhibition so that visitors may see all pictures with precise geotags.
A marketing campaign for a beverage company that allowed skaters to draw pictures by having their movements tracked on the Sokolniki ice rink using a real-time location system by Navigine. To track the location of skaters we used Quuppa's Bluetooth® LE Locators which received the signals from tags (Bluetooth® beacons) on skates. During the two-week campaign, 500+ individuals used the smart skates. However, the main source of advertising was YouTube, where the video garnered more than one million hits to date.
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