Indoor Navigation: A Comprehensive Guide
Read moreIndoor Navigation System for Trade Show and Exhibitions
Geolocation technology for organizers of entertainment and culture events.
Companies strive to provide the best visitor experience at exhibitions, conferences, and other events. A mobile application can make event organization easier and more efficient. At large expos, it's common for visitors to get lost or wander around countless booths in search of the right one. To address these navigation challenges, we recommend using iBeacon technology, which helps attendees pinpoint their exact location within the exhibit hall. Location-based services for expo centers allow visitors to build routes to desired locations and easily navigate the space.
A multifunctional app simplifies routine tasks during the event, offering features such as mobile registration, foot traffic monitoring, and location-based analytics. Visitors also gain many benefits, including indoor navigation around the event, a list of speakers and exhibitors with directions to their booths, a virtual guide, business card exchanges, meeting reminders, and more.
Our mission is to meet the needs of both visitors and organizers during large events, which is why our solution includes four key elements:
-
.svg)
Increasing visitor loyalty and experience
The indoor wayfinding and navigation system successfully increases visitor loyalty through convenient indoor navigation. Using the system, you can also send users information about future events, invitations to trade shows and exhibitions, and provide bonuses and discounts on tickets. These features create a direct connection with attendees, enhancing their engagement and making their event experience more rewarding.
-
.svg)
Increasing event income
Location-based systems provide organizers with a new marketing channel to increase event profitability. Using a mobile device app, organizers can send visitors personalized advertising and useful information based on the interests and preferences of users. These marketing strategies allow organizers to better connect with attendees and maximize profitability.
-
.svg)
Monitoring visitors and objects in real time
Monitoring objects and movement using sensors allows you to determine locations in real time. This approach improves the user experience, enhances asset management efficiency, and optimizes space utilization. Additionally, the system helps maintain social distancing at trade shows and exhibitions, increasing visitor safety.
-
.svg)
Obtaining up-to-date analytical data
RTLS systems allow you to track attendance, control visitor flows, and use this data when organizing and planning the next events. Its implementation provides organizers with an accurate analytical tool that ensures continuous monitoring of people in real time and helps obtain valuable feedback from attendee data.
Indoor Navigation Solutions for Trade Show and Exhibitions We Offer
Mobile Navigation
Most events lack the benefits of location-based services. Features like locating yourself on a large expo digital map or building routes to specific booths can greatly enhance the event experience. With navigation inside the exhibition, organizers can highlight relevant information based on the user’s location and offer them a guided mini-tour according to their profile and interests.
Features:
- Precise positioning inside the venue.
- Route building to the desired booths and exhibitors.
- Virtual tour guide.
Expected benefits:
-
.svg)
A significant improvement in the visitor experience.
-
.svg)
PR positioning of an exhibition as an innovative event.
-
.svg)
Significantly reduces time when searching for booths and exhibitors.
Targeted Push Notifications
Location-based services are ideal for large events as they enable attendees to get more extensive content about the event, its exhibitors, exhibits, and speakers. Event participants receive targeted push notifications about speeches, schedules, and conference room locations. Exhibitors can also send messages with meeting proposals or advertisements based on visitor profiles and locations. This provides exhibiting companies with an additional promotional tool to attract potential customers and partners. Location-based services help forum organizers generate additional revenue from exhibitors and tenants. With cutting-edge technology, organizers, exhibitors, and visitors all benefit.
Features:
- Location-based tips for visitors.
- Targeted advertising.
- Reminders about speeches, time, and meetings.
Expected benefits:
-
Additional revenue generation from exhibitors and tenants.
-
.svg)
Obtaining relevant information in a convenient format and at the right place and time.
-
.svg)
New advertising channel for exhibitors.
Visitors Location-Based Analytics
What is the most effective way to evaluate an event's success? The answer is simple: real-time analytics. The event organizers can manage conference meetings using real-time information about space availability. They can also use the data to monitor visitors' traffic flow and create "heat maps". Moreover, such an analytical tool can accurately evaluate the effectiveness of mobile advertising campaigns and their influence on mobile app users' routes.
Features:
- Monitoring visitor flow and detecting 'heat zones' on the digital map.
- Analysis of location-based offers influence on visitors.
- Evaluation of the success of events.
Expected benefits:
-
.svg)
Precise analytics tool for real-time visitor monitoring.
-
.svg)
Measurement and optimization of ROI of marketing campaigns.
Social Interaction
Use the application to inform visitors about upcoming exhibitions and events, send invitations, and offer discounts. We recommend integrating social interaction features into the mobile app to strengthen user engagement. Organizers can enhance the networking experience by adopting an innovative approach to exchanging contacts through mobile apps. To expand the horizons of communication, organizers can provide the "find a friend on the map" function, which is the best process for transitioning from online communication to offline interaction. Location-based services help event organizers to launch online discussions about exhibitions and collect feedback from visitors.
Features:
- “Find a friend on the interactive map” function.
- Mobile exchanging of business cards.
- Feedback collection.
Expected benefits:
-
.svg)
Expanding networking opportunities.
-
.svg)
Increase in visitors' loyalty and engagement.
-
.svg)
The direct link with representatives of the exhibition.
F.A.Q
Navigine’s system uses indoor positioning and navigation tools to help visitors easily find exhibits, event areas, and points of interest. By providing detailed maps and route guidance, the system ensures a seamless experience, allowing visitors to make the most of their time.
Navigine’s technology offers accessible navigation by identifying routes that accommodate mobility needs, avoiding obstacles, and providing clear directions. This ensures a comfortable experience for all visitors.
Institutions gain valuable insights into visitor behavior, including real-time traffic flow, popular areas, session attendance, and entry/exit patterns. These insights optimize space use, event planning, and personalized visitor engagement.
Navigine uses real-time monitoring and heatmaps to identify crowding and redistribute visitors efficiently, maintaining comfort and enhancing visitor experience during peak times.
Navigine ensures data security with encryption, secure transmission, and strict access controls, protecting sensitive visitor information at all stages.
Use Cases
-
Open Innovation Forum
Navigine became an official provider of indoor navigation for participants of the 5th annual Open Innovations Forum, which hosted more than 12,000 guests from 100 countries. Despite a very strict deadline, the setup of a navigation system, which included the deployment of more than 350 beacons on 4 levels of Technopark Building (1.000.000+ sq. ft.) was completed in less than 3 days. Navigation inside the venue helped participants easily find locations of sessions and build a route to them. Moreover, Navigine SDK transmitted analytical data in real-time to event organizers for visualization of traffic and workload of different spaces.
-
SAP Forum
Navigine presented a mobile application for SAP Forum that worked for interaction with users and gathering analytics of their activities. The joint platform Navigine-SAP gave the possibility of implementing the following functions: navigation of visitors, integration with social networks, real-time analysis of foot traffic, and visualization in the format of "heat maps". More than 1,000 visitors downloaded the app and got the advantages of the special loyalty program that was integrated into it.
-
Navitech
For the 8th Navitech International Exhibit, we created an application based on our indoor technologies. The application can show your position, and guide you to any location. In addition, there is a feature of shared photostream from the exhibition so that visitors may see all pictures with precise geotags.
-
Great Advertising Group
A marketing campaign for a beverage company that allowed skaters to draw pictures by having their movements tracked on the Sokolniki ice rink using a real-time location system by Navigine. To track the location of skaters we used Quuppa's Bluetooth® LE Locators which received the signals from tags (Bluetooth® beacons) on skates. During the two-week campaign, 500+ individuals used the smart skates. However, the main source of advertising was YouTube, where the video garnered more than one million hits to date.
