Retail Mapping Software & Indoor Store Navigation

Customer data enables marketers to understand the cross-channel behavior of store visitors. Retailers need to have an accurate analytical tool that can demonstrate in-store customers’ journeys that in turn could be used to personalize a shopping experience. Navigine provides a retail store mapping software to monitor store visits with up to shelf accuracy and evaluate the efficiency of various marketing channels.

• Features:
• analytics of visitors' behavior, including heat maps, flow maps;
• store visits, dwell time, visit frequency;
• segmentation of visitors on loyal, one-time, walking along;
• traffic sources and marketing channels efficiency;
• indoor positioning system for retailers.

• Expected benefits:

Understanding in-store conversion and behavior, especially those who don’t buy

Optimization of objects placed inside the store due to received analytical data

Measurement and optimization of ROI of marketing campaigns

Using beacon technology in retail, marketers get an opportunity to deliver relevant, highly engaging content to consumers through mobile in store navigation app. It is possible to send instant greetings to the customers and get their attention with information about current special offers, sales while being close to the proximity hot spots. With Navigine omnichannel platform retailers can easily set up proximity marketing campaigns and achieve better engagement during promotions.

• Features:
• smart targeted push notifications via mobile applications;
• interactive assistance with the provision of complete product information;
• additional targeting using segmentation by location;
• online retargeting based on customer location data.

• Expected benefits:

Extra sales and marketing channels to promote brands or products

Increasing the average check by 10%

Increase in customer loyalty and consumer engagement

A direct channel of communication with clients and a collection of feedback

Efficiency improvement for targeted promotions in stores.

Staff efficiency tracking is used to improve in-store productivity and protect corporate resources. Store mapping allows an enterprise to monitor employee activities and control worker engagement according to a prescribed schedule. With such a solution employers will get transparent control of outsourcers assignments and improved coordination process. Depending on a particular case, employers can set up automatic notifications related to movements: zone border crossing based on zone segmentation, long-term presence/absence in a given zone, deviation from allowed speed, and others.

• Features:
• indoor navigation for employees in store;
• mobile communication channel for staff members;
• real-time adjustment of daily assignments;
• assistance in quick decision-making in cases of emergency accidents.

• Expected benefits:

Reducing time on day-to-day tasks

Improvement of effectiveness in communication between employees including extraordinary situations

Improvement of customer service quality

Improvement of security and safety level

Navigine offers a cart tracking solution to easily find products in stores. The indoor/outdoor navigation system for retailers built into the tablet on the grocery cart will allow you to build a convenient route to the desired shelves with goods. You just need to enter the name of the product and the object you need will be displayed on the digital map of the tablet.

The system of tracking carts in the store also allows you to ensure the safety of assets - prevents theft, damage to equipment. You can easily track your assets inside the store.

• Features:
• building a convenient route to shelves or racks with products;
• find any item from your shopping list in a few taps.

• Expected benefits:

Anti-theft instruments

Optimized routing for order picking

Monitoring traffic in real-time and determining bottlenecks