The Benefits of Wayfinding Maps in Large Retail Stores
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Transform Retail Spaces with Advanced Indoor Navigation & Mapping Software
Powerful tools for store mapping, improving the shopping experience, and analyzing consumer behavior in supermarkets using geodata.
Sooner or later, each retailer will face challenges when the efficiency of traditional POS marketing channels decreases. It may be caused by customers’ fatigue from regular discounts that are not customized to their needs. The lack of customer analytics doesn’t allow for personalization of the shopping experience, and as a result, the business loses retail customers.
Navigine leverages AI-driven technologies and tools to deliver the best solutions for retail space and other industries.
The latest worldwide trends reveal the high demand for proximity marketing in retail stores. Such mechanics improve conversion and boost targeted promotion campaigns. Navigine provides omnichannel solutions for retail environments consider the interests of stores, brands and visitors.
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Increase customer retention
Improve customer experience by implementing interactive indoor maps and navigation in a mobile application. Visitors can create routes based on their purchase lists, get relevant information about any products, and even send text messages for assistance
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Embrace proximity marketing
Location-powered marketing can be a great tool to increase the profit of retail locations such as grocery stores or shopping malls. Visitors can get a push notification with relevant information or discount offers, based on their real-time location
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Employ comprehensive analytics
Staff can employ many location-based features for comprehensive analytics, enabling marketers to understand the cross-channel behavior of store visitors by using interactive indoor maps to demonstrate customers’ journeys to personalize a shopping experience
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Monitor the efficiency of assets and staff
Employing an asset tracking system allows you to easily locate all valuable equipment. It can also be used to monitor staff performance and check employee activities according to a prescribed schedule.
In-store Navigation and Tracking Solutions We Offer
Indoor Navigation System for Retailers & Product Search
We help retailers improve customer experience via customer location retail mapping software, which provides product search inside retail stores. Visitors may use a mobile grocery store navigation app to plan their routes based on purchase lists, search information about brands, and select departments to go to. It helps to increase customer engagement and loyalty, which leads to additional revenues.
Features:
- store mapping with points of interest (POI);
- retail wayfinding functions with the construction of paths to any POI;
- turn-by-turn in-store navigation with up to 3 feet accuracy at floor maps like in Google Maps;
- heat mapping;
- analytics of supermarket consumer behavior;
- product search linked to digital maps.
Expected benefits:
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Improving user experience through the use of in store navigation app
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Increasing customer loyalty due to convenience supermarket navigation
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Direct communication channel with customers
Customer Traffic Analytics And Visitor Location Tracker
Customer data enables marketers to understand the cross-channel behavior of store visitors. Retailers need to have an accurate analytical tool that can demonstrate in-store customers’ journeys that in turn could be used to personalize a shopping experience. Navigine provides retail store mapping software to monitor store visits with up-to-shelf accuracy and evaluate the efficiency of various marketing channels.
Features:
- indoor analytics of visitors' behavior, including heat maps, and flow maps;
- store visits, dwell time, visit frequency;
- segmentation of visitors on loyal, one-time, walking along;
- traffic sources and marketing channels efficiency;
- indoor positioning system for retailers.
Expected benefits:
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Understanding in-store conversion and behavior, especially those who don’t buy
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Optimization of objects placed inside the store due to received analytical data
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Measurement and optimization of ROI of marketing campaigns
Marketing Communication
Using beacon technology in retail, marketers get an opportunity to deliver relevant, highly engaging content to consumers through a mobile in-store navigation app. It is possible to send instant greetings to the customers and get their attention with information about current special offers, and sales while being close to the proximity hot spots. With Navigine's omnichannel platform retailers can easily set up proximity marketing campaigns and achieve better engagement during promotions.
Features:
- smart targeted push notifications via mobile applications;
- interactive assistance with the provision of complete product information;
- additional targeting using segmentation by location;
- online retargeting based on customer location data.
Expected benefits:
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Extra sales and marketing channels to promote brands or products
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Increasing the average check by 10%
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Increase in customer loyalty and consumer engagement
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A direct channel of communication with clients and a collection of feedback
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Efficiency improvement for targeted promotions in stores.
Staff Efficiency Tracking
Staff efficiency tracking is used to improve in-store productivity and protect corporate resources. Indoor mapping allows an enterprise to monitor employee activities and control worker engagement according to a prescribed schedule. With such a solution, employers will get transparent control of outsourcers' assignments and improve the coordination process. Depending on a particular case, employers can set up automatic notifications related to movements: zone border crossing based on zone segmentation, long-term presence/absence in a given zone, deviation from allowed speed, and others.
See how the tracking system works with our demo.
Features:
- indoor navigation for employees in-store;
- mobile communication channel for staff members;
- real-time adjustment of daily assignments;
- assistance in quick decision-making in cases of emergency accidents.
Expected benefits:
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Reducing time on day-to-day tasks
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Improvement of effectiveness in communication between employees including extraordinary situations
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Improvement of customer service quality
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Improvement of security and safety level
Cart Tracking
Navigine offers a cart tracking solution to easily find products in stores. The indoor/outdoor navigation system for retailers built into the tablet on the grocery cart will allow you to build a convenient route to the desired shelves with goods. You just need to enter the name of the product and the object you need will be displayed on the digital map of the tablet.
The system of tracking carts in the store also allows you to ensure the safety of assets - prevents theft, and damage to equipment. You can easily track your assets inside the store.
Features:
- building a convenient route to shelves or racks with products;
- find any item from your shopping list in a few taps.
Expected benefits:
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Anti-theft instruments
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Optimized routing for order picking
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Monitoring traffic in real-time and determining bottlenecks
F.A.Q
A retail indoor positioning and navigation system can help you improve customer satisfaction and increase sales by providing a seamless location-powered shopping experience (indoor wayfinding, location-based notifications etc.).
Indoor navigation solutions enhance retail stores by providing personalized wayfinding, optimizing store layout, streamlining order processing, and enabling targeted promotions, ultimately improving customer satisfaction and increasing sales.
Navigine's system enhances in-store customer engagement through features like in-store wayfinding, which guides shoppers to specific products or departments, and solutions for pickers that streamline order processing, reducing wait times and improving customer satisfaction. Additionally, in-store cart positioning provides heatmaps, enabling retailers to optimize store layout and offer more targeted promotions based on customer behavior.
Yes, Navigine's solution can easily integrate with all the existing retail systems currently available in the market, such as POS, inventory management, and loyalty programs.
You can request a demo or more information by contacting our sales team or visiting our website.
Example of Implementation
- Case brief:
- grocery store navigation app with marketing push notifications capabilities
- Area of coverage:
- 5,000 s.m.
- Functionality:
- supermarket consumer behavior analytics, cart tracking, convenient indoor-outdoor navigation for visitors
- Results:
- additional marketing channel, increasing customer loyalty, increasing the average check
Use Cases
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Hamley’s Toystore
We have integrated the loyalty program into Hampley’s application. Now the application has special rewards for customers after visiting a store and answering a quiz along with other engagement mechanics. Navigine Platform increased user engagement and social interaction. Customers are excited about the app and promote Hamley’s brand via sharing with friends.
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Smartcart
«Smart trolley» with Navigine platform works as a precise navigator for shoppers, providing the most efficient routes, based on the customer’s grocery list. This tablet app based on the Navigine SDK helps consumers to navigate through the store, get smart notifications about special offers, and search for specific products.
