A comprehensive platform for store mapping, improving the shopping experience, and analyzing consumer behavior in supermarkets using geodata.
Sooner or later, each retailer has to face challenges when traditional POS marketing channels efficiency is decreasing. It may be caused by customers’ fatigue from regular discounts that are not customized to their needs. The lack of customer analytics doesn’t allow to personalize the shopping experience, and as a result, the business loses customers.
The latest worldwide trends reveal the high demand for proximity marketing in retail stores. Such mechanics improve conversion and boost targeted promotion campaigns. Navigine provides omnichannel solutions for retail that take into account the interests of a store, brands, and visitors. Navigine solutions for retail can be split into five categories:
We help retailers improve customer experience via customer location retail mapping software, which provides product search inside stores. Visitors may use a mobile grocery store navigation app to plan their routes based on purchase lists, search information about brands, and select departments to go. It helps to increase customer engagement and loyalty that leads to additional revenues.
Customer data enables marketers to understand the cross-channel behavior of store visitors. Retailers need to have an accurate analytical tool that can demonstrate in-store customers’ journeys that in turn could be used to personalize a shopping experience. Navigine provides a retail store mapping software to monitor store visits with up to shelf accuracy and evaluate the efficiency of various marketing channels.
Using beacon technology in retail, marketers get an opportunity to deliver relevant, highly engaging content to consumers through mobile in store navigation app. It is possible to send instant greetings to the customers and get their attention with information about current special offers, sales while being close to the proximity hot spots. With Navigine omnichannel platform retailers can easily set up proximity marketing campaigns and achieve better engagement during promotions.
Staff efficiency tracking is used to improve in-store productivity and protect corporate resources. Store mapping allows an enterprise to monitor employee activities and control worker engagement according to a prescribed schedule. With such a solution employers will get transparent control of outsourcers assignments and improved coordination process. Depending on a particular case, employers can set up automatic notifications related to movements: zone border crossing based on zone segmentation, long-term presence/absence in a given zone, deviation from allowed speed, and others.
Navigine offers a cart tracking solution to easily find products in stores. The indoor/outdoor navigation system for retailers built into the tablet on the grocery cart will allow you to build a convenient route to the desired shelves with goods. You just need to enter the name of the product and the object you need will be displayed on the digital map of the tablet.
The system of tracking carts in the store also allows you to ensure the safety of assets - prevents theft, damage to equipment. You can easily track your assets inside the store.
We have integrated the loyalty program into Hampley’s application. Now the application has special rewards for customers after visiting a store and answering a quiz along with other engagement mechanics. Navigine Platform increased user engagement and social interaction. Customers are excited about the app and promote Hamley’s brand via sharing with friends.
«Smart trolley» with Navigine platform works as a precise navigator for shoppers, providing the most efficient routes, based on the customer’s grocery list. This tablet app based on the Navigine SDK helps consumers to navigate through the store, get smart notifications about special offers, and search specific products.
Case brief: grocery store navigation app with marketing push notifications capabilities
Area of coverage: 5 000 s.m.
Functionality: supermarket consumer behavior analytics, cart tracking, convenient indoor outdoor navigation for visitors
Results: additional marketing channel, increasing customer loyalty, increasing the average check
Cost: $400/month (excluding the development of a mobile application)
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