Sooner or later each retailer has to face challenges when traditional POS marketing channels efficiency is decreasing. It may be caused by customers’ fatigue from regular discounts that are not customized to their needs. The lack of customer analytics doesn’t allow to personalize shopping experience and as a result, the business loses customers.
The latest worldwide trends reveal the high demand for proximity marketing in supermarket and shopping malls that improves conversion and frequency of visits and enhances targeted promotion campaigns. Navigine provides omnichannel solutions for retail that takes into account the interests of a store, presented brands and visitors. To cover this variety of needs our apps for malls consists of four solutions:
We help retailers improve customer experience via customer location mapping software, which provides navigation shopping mall and product search inside stores. Visitors may use a mobile grocery store navigation app to plan their routes on the basis of purchase list, search information about brands and select departments to go. It helps to increase customer engagement and loyalty that leads to additional revenues.
Customer data enables marketers to understand the cross-channel behavior of visitors shopping malls that become customers. Retailers need to have an accurate analytical tool that can clearly demonstrate in-store customers’ journey that in turn could be used to personalize a shopping experience. Navigine provides an indoor mapping platform to monitor store visits with up to shelf accuracy and evaluate the efficiency of various marketing channels. Omnichannel shopping mall analytics enables to link online and offline customer profiles and make an integration with an existing CRM.
Using iBeacon technology (Bluetooth Low Energy for retail), marketers get an opportunity to deliver relevant, highly engaging content to consumers through mobile shopping mall navigation app.It is possible to send instant greetings to the customers and getting their attention with information about current special offers, sales while being close to the proximity hot spots. With Navigine omnichannel platform retailers can easily set up proximity marketing campaigns and achieve better online advertising targeting.
Staff efficiency tracking is used to improve in-store productivity and protect corporate resources. iBeacon technology allows an enterprise to monitor employee activities and control worker engagement according to a prescribed schedule. With such a shopping mall solution employers will get a transparent control of outsourcers assignments and improved coordination process. Depending on a particular case employer can set up automatic notifications related to movements: zone border crossing based on zone segmentation, long-term presence/absence in given zone, deviation from allowed speed and others.
Into this app for shopping malls, we have integrated the loyalty program which includes special rewards to customers after visiting a store and answering a quiz. Navigine Platform increased user engagement and social interaction. Customers are excited about the app and promote Hamley’s brand via sharing with friends.
«Smart trolley» with Navigine platform works as a precise navigator for shoppers, providing the most efficient routes, based on the customer’s shopping list. This tablet app based on the Navigine SDK helps consumers to navigate through the store, get smart notifications about special offers, and search specific products.
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