Retail

Comprehensive powerful platform to interact with customers using geodata.

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Sooner or later each retailer has to face challenges when traditional POS marketing channels efficiency is decreasing. It may be caused by customers’ fatigue from regular discounts that are not customized to their needs. The lack of customer analytics doesn’t allow to personalize shopping experience and as a result, the business loses customers.

The latest worldwide trends reveal the high demand for proximity marketing in retail that improves conversion and frequency of visits and enhances targeted promotion campaigns. Navigine provides omnichannel solutions for retail that takes into account the interests of a store, presented brands and visitors. To cover this variety of needs our holistic proposition consists of four solutions:

Navigation & Product Search

We help retailers improve customer experience by providing navigation and product search inside stores and shopping malls. Visitors may use a mobile app with turn-by-turn navigation to plan their routes on the basis of purchase list, search information about brands and select departments to go. It helps to increase customer engagement and loyalty that leads to additional revenues.

  • Features:
  • interactive maps of retail spaces with points of interest (POI);
  • wayfinding function with a construction of paths to any POI;
  • turn-by-turn navigation with up to 3 feet accuracy at floor maps like in Google maps;
  • product search linked to interactive maps.
  • Expected benefits:
  • Improvement of mobile app user experience.
  • Increase in a time of mobile app usage and engagement.
  • Direct communication channel to customers.
  • Marketing revenues through premium search function.
Customer Traffic Analytics

Customer data enables marketers to understand the cross-channel behavior of visitors that become customers. Retailers need to have an accurate analytical tool that can clearly demonstrate in-store customers’ journey that in turn could be used to personalize a shopping experience. Navigine provides a unique platform to monitor store visits with up to shelf accuracy and evaluate the efficiency of various marketing channels. Omnichannel analytics enables to link online and offline customer profiles and make an integration with an existing CRM.

  • Features:
  • analytics of visitors' behavior, including heat maps, flow maps;
  • store visits, dwell time, visit frequency;
  • segmentation of visitors on loyal, one-time, walking along;
  • traffic sources and marketing channels efficiency.
  • Expected benefits:
  • Monitoring of visitors traffic, dwell time, repeat visits, flow maps, heat maps.
  • Understanding in-store conversion and behavior, especially those who don’t buy.
  • Optimization of objects placement inside the store.
  • Measurement and optimization of ROI of marketing campaigns.
Marketing Communication

Using iBeacon technology, marketers get an opportunity to deliver relevant, highly engaging content to consumers through mobile apps.It is possible to send instant greetings to the customers and getting their attention with information about current special offers, sales while being close to the proximity hot spots. With Navigine omnichannel platform retailers can easily set up proximity marketing campaigns and achieve better online advertising targeting.

  • Features:
  • smart targeted push notifications via mobile applications;
  • interactive assistance with a provision of complete product information;
  • additional targeting using segmentation by location;
  • online retargeting based on customer location data.
  • Expected benefits:
  • Additional sales and marketing channel to promote brand or products.
  • An increase in customer loyalty and consumer engagement.
  • A direct channel of communication with clients and a collection of feedback.
  • Efficiency improvement for targeted promotions.
Staff Efficiency Tracking

Staff efficiency tracking is used to improve in-store productivity and protect corporate resources. iBeacon technology allows an enterprise to monitor employee activities and control worker engagement according to a prescribed schedule. With such an innovative management system employers will get a transparent control of outsourcers assignments and improved coordination process. Depending on a particular case employer can set up automatic notifications related to movements: zone border crossing based on zone segmentation, long-term presence/absence in given zone, deviation from allowed speed and others.

  • Features:
  • real-time indoor navigation for employees;
  • mobile communication channel for staff members;
  • real-time adjustment of daily assignments;
  • assistance in quick decision making in cases of emergency accidents.
  • Expected benefits:
  • Reduction of staff assignments completion time.
  • Improvement of effectiveness in communication between employees including extraordinary situations.
  • Improvement of customer service quality.
  • Improvement of security and safety level.
RIO Shopping Mall

To implement navigation through the mall, we have installed 500 beacons and integrated Navigine Platform into the app for the chain of shopping malls. As a result, RIO mall achieved significant improvement in communication with young visitors and innovative customer experience..

Hamley’s Toystore

Into this app, we have integrated the loyalty program which includes special rewards to customers after visiting a store and answering a quiz. Navigine Platform increased user engagement and social interaction. Customers are excited about the app and promote Hamley’s brand via sharing with friends.

Smartcart

«Smart trolley» with Navigine platform works as a precise navigator for shoppers, providing the most efficient routes, based on the customer’s shopping list. This tablet app based on the Navigine SDK helps consumers to navigate through the store, get smart notifications about special offers, and search specific products.