Retail Mapping Software & Indoor Store Navigation

We help retailers improve customer experience via customer location retail mapping software, which provides product search inside stores. Visitors may use a mobile grocery store navigation app to plan their routes based on purchase lists, search information about brands, and select departments to go. It helps to increase customer engagement and loyalty that leads to additional revenues.

• Features:
• store mapping with points of interest (POI);
• wayfinding functions with the construction of paths to any POI;
• turn-by-turn in store navigation with up to 3 feet accuracy at floor maps like in Google maps;
• analytics of supermarket consumer behavior;
• product search linked to interactive maps.

• Expected benefits:
• improving user experience through the use of in store navigation app;
• increasing customer loyalty due to convenience supermarket navigation;
• direct communication channel to customers;
• marketing revenues through the premium search function.

Customer data enables marketers to understand the cross-channel behavior of store visitors. Retailers need to have an accurate analytical tool that can demonstrate in-store customers’ journeys that in turn could be used to personalize a shopping experience. Navigine provides a retail store mapping software to monitor store visits with up to shelf accuracy and evaluate the efficiency of various marketing channels.

• Features:
• analytics of visitors' behavior, including heat maps, flow maps;
• store visits, dwell time, visit frequency;
• segmentation of visitors on loyal, one-time, walking along;
• traffic sources and marketing channels efficiency;
• indoor positioning system for retailers.

• Expected benefits:
• understanding in-store conversion and behavior, especially those who don’t buy;
• optimization of objects placed inside the store due to received analytical data;
• measurement and optimization of ROI of marketing campaigns.

Using beacon technology in retail, marketers get an opportunity to deliver relevant, highly engaging content to consumers through mobile in store navigation app. It is possible to send instant greetings to the customers and get their attention with information about current special offers, sales while being close to the proximity hot spots. With Navigine omnichannel platform retailers can easily set up proximity marketing campaigns and achieve better engagement during promotions.

• Features:
• smart targeted push notifications via mobile applications;
• interactive assistance with the provision of complete product information;
• additional targeting using segmentation by location;
• online retargeting based on customer location data.

• Expected benefits:
• extra sales and marketing channels to promote brands or products;
• increasing the average check by 10%;
• an increase in customer loyalty and consumer engagement;
• a direct channel of communication with clients and a collection of feedback;
• efficiency improvement for targeted promotions in stores.

Staff efficiency tracking is used to improve in-store productivity and protect corporate resources. Store mapping allows an enterprise to monitor employee activities and control worker engagement according to a prescribed schedule. With such a solution employers will get transparent control of outsourcers assignments and improved coordination process. Depending on a particular case, employers can set up automatic notifications related to movements: zone border crossing based on zone segmentation, long-term presence/absence in a given zone, deviation from allowed speed, and others.

• Features:
• indoor navigation for employees in store;
• mobile communication channel for staff members;
• real-time adjustment of daily assignments;
• assistance in quick decision-making in cases of emergency accidents.

• Expected benefits:
• reduce time on day-to-day tasks.
• improvement of effectiveness in communication between employees including extraordinary situations;
• improvement of customer service quality;
• improvement of security and safety level.

Navigine offers a cart tracking solution to easily find products in stores. The indoor/outdoor navigation system for retailers built into the tablet on the grocery cart will allow you to build a convenient route to the desired shelves with goods. You just need to enter the name of the product and the object you need will be displayed on the digital map of the tablet.

The system of tracking carts in the store also allows you to ensure the safety of assets - prevents theft, damage to equipment. You can easily track your assets inside the store.

• Features:
• building a convenient route to shelves or racks with products;
• find any item from your shopping list in a few taps.

• Expected benefits:
• anti-theft feature;
• optimized routing for order picking;
• monitor traffic in real-time and determine bottlenecks.