Powerful tools for store mapping, improving the shopping experience, and analyzing consumer behavior in supermarkets using geodata.
Request For SolutionSooner or later, each retailer will face challenges when the efficiency of traditional POS marketing channels decreases. It may be caused by customers’ fatigue from regular discounts that are not customized to their needs. The lack of customer analytics doesn’t allow for personalization of the shopping experience, and as a result, the business loses retail customers.
Navigine leverages AI-driven technologies and tools to deliver the best solutions for retail space and other industries.
The latest worldwide trends reveal the high demand for proximity marketing in retail stores. Such mechanics improve conversion and boost targeted promotion campaigns. Navigine provides omnichannel solutions for retail environments consider the interests of stores, brands and visitors.
We help retailers improve customer experience via customer location retail mapping software, which provides product search inside retail stores. Visitors may use a mobile grocery store navigation app to plan their routes based on purchase lists, search information about brands, and select departments to go to. It helps to increase customer engagement and loyalty, which leads to additional revenues.
Customer data enables marketers to understand the cross-channel behavior of store visitors. Retailers need to have an accurate analytical tool that can demonstrate in-store customers’ journeys that in turn could be used to personalize a shopping experience. Navigine provides retail store mapping software to monitor store visits with up-to-shelf accuracy and evaluate the efficiency of various marketing channels.
Using beacon technology in retail, marketers get an opportunity to deliver relevant, highly engaging content to consumers through a mobile in-store navigation app. It is possible to send instant greetings to the customers and get their attention with information about current special offers, and sales while being close to the proximity hot spots. With Navigine's omnichannel platform retailers can easily set up proximity marketing campaigns and achieve better engagement during promotions.
Staff efficiency tracking is used to improve in-store productivity and protect corporate resources. Indoor mapping allows an enterprise to monitor employee activities and control worker engagement according to a prescribed schedule. With such a solution, employers will get transparent control of outsourcers' assignments and improve the coordination process. Depending on a particular case, employers can set up automatic notifications related to movements: zone border crossing based on zone segmentation, long-term presence/absence in a given zone, deviation from allowed speed, and others.
See how the tracking system works with our demo.
Navigine offers a cart tracking solution to easily find products in stores. The indoor/outdoor navigation system for retailers built into the tablet on the grocery cart will allow you to build a convenient route to the desired shelves with goods. You just need to enter the name of the product and the object you need will be displayed on the digital map of the tablet.
The system of tracking carts in the store also allows you to ensure the safety of assets - prevents theft, and damage to equipment. You can easily track your assets inside the store.
Enhance retail navigation and customer experience with Navigine's Indoor Navigation and Wayfinding BLE Kit – get started today!
PurchaseCase brief: grocery store navigation app with marketing push notifications capabilities
Area of coverage: 5,000 s.m.
Functionality: supermarket consumer behavior analytics, cart tracking, convenient indoor-outdoor navigation for visitors
Results: additional marketing channel, increasing customer loyalty, increasing the average check
Request for solutionDiscover the power of indoor positioning and tracking - contact us today!
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