Our software allows you to build shopping mall maps, see foot traffic, track visitor flows, and send targeted push notifications, thereby increasing visitor loyalty. Fast integration with your shopping mall apps will allow you to test all the possibilities in the shortest possible time!
Request For SolutionAn effective indoor-outdoor navigation system is crucial for the optimal functioning of shopping malls. The challenges posed by large crowds, extended walking distances to find specific items, and the lack of personalized advertising can deter customers and result in diminished profits. Implementing a location-based indoor navigation solution within shopping centers can address these issues and enhance the overall shopping experience.
At Navigine we develop an unique and precise positioning platform based on Indoor Positioning and RTLS technologies, suitable to each and every task modern shopping facilities want to fulfill in terms of indoor positioning and navigation.
Visitors are equipped with step-by-step navigation using a location-powered shopping mall navigation app. Clients can open interactive shopping mall maps with points of interest and the shortest routes to the necessary places. The platform makes shoppers come back again and again.
An indoor navigation system provides possibilities for sending targeted push notifications via shopping mall navigation apps. As soon as the visitor approaches some shop inside the mall, his smartphone gets notifications containing useful information or advertisements.
After visiting the shop, visitors often waste some time finding their cars in the parking lot. Not all people can remember where exactly they have parked their cars, so they spend time looking for them. The shopping mall solution with indoor navigation significantly simplifies this search. When the person enters the parking lot, his smartphone receives a notification with the exact location of his car. The system builds up the shortest route to the vehicle and helps to get there without wasting extra time and effort.
Thanks to indoor positioning, the owners of shopping centers are provided with detailed shopping mall analytics on the performance. RTLS-based web platform can generate various reports, including customer heat maps, asset movement history, staff performance monitoring and many others.
With navigation and indoor positioning systems for shopping malls, it is easy to control the staff performance. Special badges on the employees’ uniforms help facility management to monitor their movement, define the time of attending different areas, and improve the coordination processes. In case of any emergencies, the staff can be quickly directed to the necessary place, which increases the safety of the shopping center and its visitors.
See how the tracking system works with our demo.
Case brief: shopping mall app with indoor navigation and push notifications.
Area of coverage: 12 000 s.m.
Functionality: shopping mall maps for indoor wayfinding, visitor flow analytics, and advertising opportunities.
Results: increasing the loyalty of visitors to the shopping center, increasing sales of promotional goods.
Request for solutionDiscover the power of indoor positioning and tracking - contact us today!
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