According to the statistics, clients of most companies generally live near points of sales or visit them often. Customers are more comfortable making purchases near their usual location. Thus, real-time location-based advertising is actively growing in the modern world.
Navigine offers innovative location-based marketing solutions for advertising products or services based on the customer's geolocation. In our solution for retail, we use the iBeacon proximity geo-marketing technology and its possibilities of geo-based marketing that increase conversion, improve the quality of customer service and help in active business development.
Increasing profits
Via push notifications, companies can offer customers discounts, promotions, or new products and services, which helps increase sales and business profitability. In addition, personalized notifications based on their preferences and behavior allow you to reach your target audience more accurately and effectively, increasing conversion and company revenue.
Obtaining analytical data on customer traffic
The RTLS system helps track visitor movements and control customer traffic. With it, you can build “heat maps” and receive detailed analytics regarding audience interests, most purchased products, visit frequency, demand for specific products, and other information. Analyzing people's movements allows us to better understand their behavior and optimize the business space.
Improving user experience
When using an indoor navigation system, visitors of stores, offices, or shopping centers can interact with mobile applications, which helps improve their user experience. Ease of use of the system increases customer satisfaction, increases conversion, and leads to increased profits.
Stimulating attendance at certain places
As visitors move past certain points of interest in the building (shops, cafes, etc.), information about discounts, sales, and promotions can be sent to their smartphones, which encourages the person to visit a specific place.
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