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Geo Marketing

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According to the statistics, clients of most companies generally live near points of sales or visit them often. Customers are more comfortable making purchases near their usual location. Thus, real-time location-based advertising is actively growing in the modern world.

Navigine offers innovative location-based marketing solutions for advertising products or services based on the customer's geolocation. In our solution for retail, we use the iBeacon proximity geo-marketing technology and its possibilities of geo-based marketing that increase conversion, improve the quality of customer service and help in active business development.

Location-based advertising

iBeacon is a geolocation positioning and navigation technology based on the Bluetooth® Low Energy system. Its application implies the installation of special Bluetooth® LE-beacons that activate the mobile app or display push notifications on the user’s smartphone while approaching the beacons.

The installed tags emit Bluetooth® radio signals, and the user’s mobile device detects them within 50 m. When the user is near the store or shopping center, he gets notifications on promo actions or appealing offers.

Turning to our proximity location-based advertising services, you get a powerful digital tool that lets personalize a user and ensure successful work with the targeted audience.

  • Features:
  • navigation around points of sales;
  • building a personal dialogue with a user via a smartphone;
  • simplifying location-based marketing;
  • gathering analytics on customer traffic.
  • Expected benefits:
  • increasing the average check;
  • attracting new clients;
  • improving user experience;
  • reducing costs on publishing promo materials in hard copy.

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